SKULLCANDY AND DORITOS SATISFY THE SENSES WITH JOINT 4/20 COLLABORATION

Limited Run of 420 Nacho Cheese “Buds” Celebrate the Year’s Dopest Holiday 

Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, is collaborating with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20. The tasteful limited-edition drop reimagines Skullcandy Dime true wireless earbuds, with the pocket-sized offering taking on a nacho cheese aesthetic reminiscent of a Doritos chip. The first 100 customers to snag a pair of the exclusive buds will receive a limited-edition Skullcandy x Doritos dust tray. The collaboration will roll out globally on April 12, exclusively on Skullcandy.com. The partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Doritos brand in North America.

“It’s no secret, there’s a more intense hunger for snacks and tracks on what has become a legitimately recognized cultural holiday, and we’re stoked to be feeding that,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy. “Skullcandy and Doritos are proud to support those who are boldly themselves. We’re excited for 4/20 enthusiasts to pop in their buds, sink into the couch and get lost in the music.” 

Each package of the 4/20 Skullcandy x Doritos Dime true wireless buds are hand-numbered for exclusivity and feature the unmistakable Doritos Nacho Cheese print in blazing Doritos Orange or Doritos Red colorways. 

The Skullcandy x Doritos Limited-Edition 4/20 Dime True Wireless Earbuds retail for

$34.99 and feature:

• Premium audio quality 

• Up to 12 hours of battery life 

• Full suite of media controls on the buds with ability to use either bud solo 

• Auto on/connect with secure, noise-isolating fit 

• IPX4 sweat and water resistance 

• Micro-USB charging case with snap lid and integrated lanyard 

• Fearless use replacement policy 

The limited-edition collection will be supported with a collaborative marketing campaign across Skullcandy and Doritos social media platforms including a contest on Instagram and a challenge on TikTok. The collection was also featured by License Global.

Aeropostale x Cheetos Collaborate on Limited-Edition Collection

Through a brand licensing deal brokered by JLG, Aeropostale and Cheetos are teaming up to launch a bold, one-of-a-kind collection of limited-edition tees, shorts, hoodies and more, starring everyone’s favorite mascot, Chester Cheetah. The unisex collection features apparel and accessories priced from $6 for socks, up to $34 for sweatshirts, all available in a wide range of sizes. 

"Collaborating with Cheetos makes perfect sense for us. We can’t wait to see how our customers react to this partnership and we’re really excited to finally see it launch " says Natalie Apprendi-Levy, CEO of SPARC Group. 

The Aero x Cheetos collection launched on Wednesday, April 6th on Aeropostale.com and in Aeropostale stores. The new line will be brought to life through a social media campaign and college roadshow, with stops in Miami, Boca Raton and Orlando during the first week of April. The collaboration was also covered by License Global.

As the brand licensing agency for Frito Lay’s portfolio of top-selling snack brands including Cheetos and Doritos, JLG has helped expand the Cheetos brand into new categories including apparel, home goods, accessories and even Halloween costumes. 

JOESTER LORIA GROUP APPOINTED TO DEVELOP BRAND EXTENSIONS FOR PAPYRUS

The Joester Loria Group (JLG) has been selected by American Greetings, a global leader in the large and enduring Celebrations marketplace, to lead its efforts in extending its premium Celebrations brand, Papyrus, into new product categories. In doing so, JLG will drive the activation of new partnerships that deliver premium-quality, Papyrus-branded products that help consumers “Express Beautifully.”

Papyrus has been delighting consumers with its assortment of beautifully designed and crafted Celebrations products since the 1950s. Its audience – which includes over 12 million brand loyalists – seeks out the brand and has expressed a desire for the brand to participate in a broader array of products. To that end, JLG – in collaboration with the Papyrus brand team – will lead the effort to extend the brand into new categories such as home décor, gifting, apparel, fine jewelry, and bath/body.

“As Papyrus customers and loyalists, JLG is delighted to work with American Greetings to bring collections of Papyrus brand extensions to market,” said Debra Joester, President of Joester Loria Group. “We believe there is great potential to tap into the Papyrus mantra of ‘Express Beautifully’ and provide millions of Papyrus consumers more ways to enjoy the brand with beautiful products for gifting and self-purchase.”

“Papyrus consumers choose the brand because of its distinctive design and high-quality craftsmanship. These characteristics will be essential to uphold as we explore partnerships that can help the brand move into new categories,” said Papyrus Executive Director Lisa Wascovich.

“Our loyal customers – or ‘Enthusiasts’ as we call them – trust that Papyrus will help them elevate the celebrations that they have with family and friends through the sharing of unique, beautifully-designed products. They give Papyrus because it shows how much they care and cherish that relationship. We are excited about the opportunity to offer our Enthusiasts additional ways to infuse the brand into more aspects of their lives through a portfolio of lifestyle products.”

The Papyrus brand has a strong presence in the U.S. and Canadian market with distribution in over 18,000 retail brick and mortar stores across most channels. It also boasts a strong and growing presence on various ecommerce platforms, has a strong email subscriber base of over one million consumers, and an engaged and growing follower base across key social media platforms such as Facebook, Instagram, Twitter and Pinterest.

License Global shared the news of JLG’s latest client announcement.