Modelo and Midnight Art Department Collaborate On Capsule Collection

Midnight Art Department, the Los Angeles based apparel brand rooted in rebellious culture, and Modelo Especial, the #1 import beer brand in the U.S., recently came together to unveil their first collaboration, through a brand licensing deal brokered by The Joester Loria Group.

“As a designer of Mexican heritage, working with Modelo has always been a dream. As a brand, they continuously uplift Hispanic artists and I’m honored to join the collective,” said Shane Gonzales, Founder and Creative Director of Midnight Studios. “Designing a collection in collaboration with Modelo allowed me to look into my roots and create pieces that felt authentic to both brands.”

The collaboration draws inspiration from Modelo’s iconic motifs, portrayed on an assortment of apparel and accessories. Throughout the collection Gonzales referenced quintessential elements associated with the Modelo bottle and design, showcasing the brand’s distinctive visual identity. From the ornate typography, to the prominent lion graphics, to the gold trim, Gonzales seamlessly blended the two brands in the collection’s designs when bringing the collection to life.

An accompanying social media campaign further highlights the community and roots of both brands. Gonzales tapped Mexican photographer Julian Burgueńo to shoot the campaign, in which he and his closest friends celebrate their heritage wearing the collection.

The Midnight Art Department x Modelo Collection is made up of a t-shirt, hoodies, bomber jacket, bucket hat and fully functional accessories, including a beer holster, beer sling and butterfly bottle opener, with prices ranging from $20-300. The collection launched on Friday, April 8th at 12 PM PST / 3 PM EST, exclusively at midnightstudios.live.

Modelo’s latest brand extension was featured by Hypebeast, MR Mag and License Global, among others. 

SKULLCANDY AND DORITOS SATISFY THE SENSES WITH JOINT 4/20 COLLABORATION

Limited Run of 420 Nacho Cheese “Buds” Celebrate the Year’s Dopest Holiday 

Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, is collaborating with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20. The tasteful limited-edition drop reimagines Skullcandy Dime true wireless earbuds, with the pocket-sized offering taking on a nacho cheese aesthetic reminiscent of a Doritos chip. The first 100 customers to snag a pair of the exclusive buds will receive a limited-edition Skullcandy x Doritos dust tray. The collaboration will roll out globally on April 12, exclusively on Skullcandy.com. The partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Doritos brand in North America.

“It’s no secret, there’s a more intense hunger for snacks and tracks on what has become a legitimately recognized cultural holiday, and we’re stoked to be feeding that,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy. “Skullcandy and Doritos are proud to support those who are boldly themselves. We’re excited for 4/20 enthusiasts to pop in their buds, sink into the couch and get lost in the music.” 

Each package of the 4/20 Skullcandy x Doritos Dime true wireless buds are hand-numbered for exclusivity and feature the unmistakable Doritos Nacho Cheese print in blazing Doritos Orange or Doritos Red colorways. 

The Skullcandy x Doritos Limited-Edition 4/20 Dime True Wireless Earbuds retail for

$34.99 and feature:

• Premium audio quality 

• Up to 12 hours of battery life 

• Full suite of media controls on the buds with ability to use either bud solo 

• Auto on/connect with secure, noise-isolating fit 

• IPX4 sweat and water resistance 

• Micro-USB charging case with snap lid and integrated lanyard 

• Fearless use replacement policy 

The limited-edition collection will be supported with a collaborative marketing campaign across Skullcandy and Doritos social media platforms including a contest on Instagram and a challenge on TikTok. The collection was also featured by License Global.

Aeropostale x Cheetos Collaborate on Limited-Edition Collection

Through a brand licensing deal brokered by JLG, Aeropostale and Cheetos are teaming up to launch a bold, one-of-a-kind collection of limited-edition tees, shorts, hoodies and more, starring everyone’s favorite mascot, Chester Cheetah. The unisex collection features apparel and accessories priced from $6 for socks, up to $34 for sweatshirts, all available in a wide range of sizes. 

"Collaborating with Cheetos makes perfect sense for us. We can’t wait to see how our customers react to this partnership and we’re really excited to finally see it launch " says Natalie Apprendi-Levy, CEO of SPARC Group. 

The Aero x Cheetos collection launched on Wednesday, April 6th on Aeropostale.com and in Aeropostale stores. The new line will be brought to life through a social media campaign and college roadshow, with stops in Miami, Boca Raton and Orlando during the first week of April. The collaboration was also covered by License Global.

As the brand licensing agency for Frito Lay’s portfolio of top-selling snack brands including Cheetos and Doritos, JLG has helped expand the Cheetos brand into new categories including apparel, home goods, accessories and even Halloween costumes.