Mountain Dew And Doritos Partner With 80sTees.com For A Retro Collaboration

With nostalgic TV shows, movies, games and fashion all making a comeback, it’s perfect timing for the launch of 80sTees.com’s new collection of retro inspired Mountain Dew and Doritos t-shirts. 

The new line features throwback graphics and logos from both brands’ archives. The assortment includes 16 different Mountain Dew styles and 10 Doritos designs, all in a variety of colorways and featuring a range of logo treatments and slogans from each brand. The collection is now available from 80sTees.com with prices ranging from $39.99 to $72.99. The collection will be promoted through an engaging marketing and social media campaign. 

80sTees.com has become the top online destination for consumers looking for graphic t-shirts inspired by the best of pop culture from the 80’s, 90’s, and early 00’s.  

As the brand licensing agency for PepsiCo and Frito Lay, the JLG brokered this exciting new brand extension on behalf of Mountain Dew and Doritos.

JLG at Licensing Expo 2022

From May 24-26, Licensing Expo, the licensing industry’s biggest trade show was back in person in Las Vegas after a long hiatus and The Joester Loria Group was excited to be in attendance at the event.

The show gave JLG the opportunity to showcase new clients including Toyota, Lexus and Papyrus as well as present new initiatives and opportunities for our diverse portfolio of existing clients. Several JLG clients were also at the show this year, including Ferrara, Constellation, McDonald’s, Kellogg’s and Lexus.  

One of the highlights of the show was the 2022 Licensing International Excellence Awards, which honor innovation and creativity in the industry. JLG was excited to see our client McDonald’s take home the award in the Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) category for their collaboration with BoxLunch. The winners were chosen from more than 800 entries and 165 finalists. 

The JLG team had a very productive time at Licensing Expo this year and we’ll be announcing new deals and partnerships that came out of the show soon. 

Kellogg’s Frosted Flakes Celebrates Tony The Tiger’s 70th Anniversary With a New Makeup Collaboration With Glamlite

To commemorate Tony the Tiger’s 70th anniversary, Kellogg’s Frosted Flakes and Glamlite recently debuted the sweetest and gr-r-eatest collaboration to satisfy your cravings! The collection combines the nostalgic moments of indulging in your favorite breakfast cereal and playing with your makeup.

The beauty collaboration consists of an eyeshadow palette, lip gloss and lipstick kits, and loose highlighter. A limited edition box collection and a full collection bundle are also available.  The collaboration is available exclusively on www.glamlite.com with prices ranging from $15 up to $90 for the limited edition box collection. The launch was promoted extensively on Glamlite’s social media channels including Instagram, where the brand has more than 500,000 followers. 

The Frosted Flakes and Glamlite collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.  Kellogg’s Frosted Flakes’ latest brand extension is part of a year long celebration of Tony The Tiger’s 70th anniversary and the Chinese Lunar Year of the Tiger, which also included an apparel collection from American Eagle Outfitters.