JLG’s Summer Essentials

Summer officially kicked off this week and to celebrate, JLG is highlighting some of our favorite licensed products from our clients that will help you enjoy summer in style. 

If you’re hoping to find yourself at the beach or poolside this summer, these Corona boardshorts from Greensource feature an all over print made up of Corona bottles and limes and are available from Walmart. 

To top off your beach ensemble and protect you from the sun, there’s the Corona Straw Lifeguard Hat from Bioworld. The hat features a Corona logo along with a beach-inspired print on the inner lining. Available from Target. 

For a sportier summer, there’s the Corona volleyball from Hedstrom, available at Walmart.

Whenever you’re going this summer, this Corona Striped Beach Bag from Gordon is the perfect accessory. Available from Walmart. 

For all of your summer BBQs, the Corona Grilling Basket from Smartworks is perfect for grilling any summer meal. Available at Wayfair.  

The Corona summer patio lights from Gordon feature mini Corona bottles and limes and will help turn any space into a summer paradise. Available at Target. 

Pepsi Permasteel coolers are the perfect addition to any summer party. Available in three different sizes, these branded coolers will help make a party of any size even cooler. Available from Amazon.

Mountain Dew And Doritos Partner With 80sTees.com For A Retro Collaboration

With nostalgic TV shows, movies, games and fashion all making a comeback, it’s perfect timing for the launch of 80sTees.com’s new collection of retro inspired Mountain Dew and Doritos t-shirts. 

The new line features throwback graphics and logos from both brands’ archives. The assortment includes 16 different Mountain Dew styles and 10 Doritos designs, all in a variety of colorways and featuring a range of logo treatments and slogans from each brand. The collection is now available from 80sTees.com with prices ranging from $39.99 to $72.99. The collection will be promoted through an engaging marketing and social media campaign. 

80sTees.com has become the top online destination for consumers looking for graphic t-shirts inspired by the best of pop culture from the 80’s, 90’s, and early 00’s.  

As the brand licensing agency for PepsiCo and Frito Lay, the JLG brokered this exciting new brand extension on behalf of Mountain Dew and Doritos.

JLG at Licensing Expo 2022

From May 24-26, Licensing Expo, the licensing industry’s biggest trade show was back in person in Las Vegas after a long hiatus and The Joester Loria Group was excited to be in attendance at the event.

The show gave JLG the opportunity to showcase new clients including Toyota, Lexus and Papyrus as well as present new initiatives and opportunities for our diverse portfolio of existing clients. Several JLG clients were also at the show this year, including Ferrara, Constellation, McDonald’s, Kellogg’s and Lexus.  

One of the highlights of the show was the 2022 Licensing International Excellence Awards, which honor innovation and creativity in the industry. JLG was excited to see our client McDonald’s take home the award in the Best Retailer (Corporate, Lifestyle, Fashion, Sports Initiative) category for their collaboration with BoxLunch. The winners were chosen from more than 800 entries and 165 finalists. 

The JLG team had a very productive time at Licensing Expo this year and we’ll be announcing new deals and partnerships that came out of the show soon.