Kellogg’s Frosted Flakes Celebrates Tony The Tiger’s 70th Anniversary With a New Makeup Collaboration With Glamlite

To commemorate Tony the Tiger’s 70th anniversary, Kellogg’s Frosted Flakes and Glamlite recently debuted the sweetest and gr-r-eatest collaboration to satisfy your cravings! The collection combines the nostalgic moments of indulging in your favorite breakfast cereal and playing with your makeup.

The beauty collaboration consists of an eyeshadow palette, lip gloss and lipstick kits, and loose highlighter. A limited edition box collection and a full collection bundle are also available.  The collaboration is available exclusively on www.glamlite.com with prices ranging from $15 up to $90 for the limited edition box collection. The launch was promoted extensively on Glamlite’s social media channels including Instagram, where the brand has more than 500,000 followers. 

The Frosted Flakes and Glamlite collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.  Kellogg’s Frosted Flakes’ latest brand extension is part of a year long celebration of Tony The Tiger’s 70th anniversary and the Chinese Lunar Year of the Tiger, which also included an apparel collection from American Eagle Outfitters.

From Grimace To The Hamburglar, McDonald’s Nostalgic Characters Are Back In A New Custom Collaboration With Peace Collective In Canada

In honor of McHappy Day, McDonald’s Canada has teamed up with Toronto-based apparel brand Peace Collective to create a nostalgic-inspired collection featuring iconic McDonaldland characters. This year will mark the 28th annual McHappy Day, when participating McDonald's restaurants in Canada donate a portion of sales from all food and beverage items sold all day to support local Ronald McDonald House Charities programs, and other local children's charities.

The 21-piece capsule of apparel and accessories includes hoodies, jackets, tees, crewnecks, joggers, tote bags, beanies, keychains, and lapel pins.  The centerpiece of the assortment is the Better Together Varsity Jacket, which sold out immediately on launch day. The jacket retails for $258 and is available in a range of sizes from XS to 3XL. It features a 100% natural wool body and 100% genuine leather sleeves. 

A portion from every purchase of the P/C x McDonald's Canada collection will be donated to Ronald McDonald House Charities Canada to help support their effort to keep families close to their sick children

The limited-edition collaboration is now live on the official Peace Collective website and in-stores across Canada. The line will be available through McHappy Day on May 11th, 2022, or while inventory lasts. Press coverage of the collection includes features from Complex, Daily Hive, Fashion Network, and Yahoo, among others. 

As the global brand licensing agency for McDonald’s, JLG brokered this partnership on behalf of the brand.

See Kai Run Steps into the World of Eric Carle and The Very Hungry Caterpillar™

This spring, award-winning children’s footwear brand, See Kai Run® has partnered with The World of Eric Carle™ for a spring/summer footwear collection featuring limited edition prints from The Very Hungry Caterpillar. The partnership was brokered by JLG, global brand licensing agency for The World of Eric Carle. 

“We could not be more excited about this collaboration,” said See Kai Run CEO, Helen Rockey. “See Kai Run shares many of the same values and aspirations found in Eric Carle’s stories, such as health and wellness, family, love of nature, and exploration of the world around us.”

“We are so happy to be partnering with See Kai Run on this adorable collection” says Jackie DeMaio, Licensing Director, The Joester Loria Group. “The collection offers a fun take on the colors, characters and bold patterns of Eric Carle and inspires the next generation of explorers to connect with nature. “

The initial launch of The Very Hungry Caterpillar collection will feature three distinct footwear styles, each suited for the young explorer. The Stevie Infant is a first walker style for little ones just getting on two feet. The Jetty III is a water-friendly sandal for kids sizes 4 to 13, and The Tanner is a toddler sneaker for sizes 4 to 13.5. All styles feature caterpillar excerpts and fun, bold color expressions found in The Very Hungry Caterpillar book. In September, The World of Eric Carle and See Kai Run will add four new designs, including a Waterproof/Insulated winter boot and comfy, cozy indoor slippers.

See Kai Run became a parent-favorite footwear brand by proportionally engineering shoes that promote healthy foot development. Wide toe boxes allow little toes to wiggle and feet to form naturally, without restriction; this helps to build walking skills such as balance, gait, and stride.

The See Kai Run + The Very Hungry Caterpillar collaboration will be available, while supply lasts, at seekairun.com, Amazon.com and Zappos.com beginning in April 2022, with prices starting at $48. For more information, visit seekairun.com.