MIFFY AND JUST PEACHY LAUNCH MULTI-CATEGORY COLLABORATION

Miffy, the world-renowned bunny created by Dutch artist Dick Bruna and San Diego-based Just Peachy, the popular online clothing brand known their enamel pins, clothing, and accessories, have launched an exclusive Miffy collection for young adults. Miffy fans located in the U.S. and Canada can find the collection of apparel and accessories on justpeachyy.com.

Inspired by the internationally recognized, classic character Miffy, and available in a wide range of patterns and prints, the playful and stylish collection features unisex and women’s tees, sweatshirts, hats, bags as well as a camera strap and a mug, all featuring iconic Miffy graphics. 

“This wonderfully curated collaboration between Just Peachy and Miffy enables Miffy to be shared with existing Miffy enthusiasts and new fans alike,” said Marja Kerkhof, Managing Director at Mercis bv, Miffy brand’s worldwide licensor. “We are excited about this partnership with Just Peachy, and for Miffy to be embraced by young adults, who as consumers, are on the pulse of the latest in fashion and pop culture.”

Born of a beloved bedtime story tradition between father and son, award-winning illustrator and Miffy creator Dick Bruna has been ‘coloring the worlds’ of readers and viewers with the character for over 65 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages, and broadcast via 70 television stations worldwide.

"We at Just Peachy are huge fans of Miffy, so the chance to work with such an iconic character is a dream to us,” said April Salisbury, CEO, Just Peachy. “We wanted to create memorable pieces that our customers would want to incorporate into their daily wardrobe. The excitement we've received over this collection has far exceeded our expectations and we cannot wait to see how everyone styles their new Miffy pieces."

The partnership was brokered by The Joester Loria Group, North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.

Quiksilver And Pacifico® Collaborate On A Vibrant Capsule Celebrating Sustainability And Surf

Quiksilver recently launched their newest collection made in collaboration with Baja-born beer brand Pacifico, through a brand licensing deal brokered by the Joester Loria Group.

The collection includes sustainably-made tees and wovens, boardshorts, hats, flip-flops, a beach towel and a tote bag. Designed with original Quiksilver x Pacifico artwork and using vibrant colorways, the collection is complete with summer staples from sunrise to sunset.

The collaborative capsule has been created with the shared foundation and values of sustainability, surf and adventure. Originally introduced to the U.S. by Californian surfers who visited Baja, Pacifico is rooted in surf culture and embodies the independent, experience-seeking spirit. In pursuit of their mission to protect the environment and ensure access to outdoor adventure for future generations, Pacifico is currently partnering with The Conservation Alliance to preserve North America’s wild landscapes and waterways. With the same sustainability-oriented approach, Quiksilver has been committed to sharing the stoke of surfing since 1969 while preserving our outdoor playgrounds, the mountain and the wave. To date, Quiksilver has repurposed over 245,000,000 plastic bottles and avoided 254,280,089 tons of CO2 emissions through the use of recycled materials, organic cottons, and natural dyes in production.

The new Quiksilver x Pacifico collection perfectly celebrates the rich history of both brands and inspires appreciation of the great outdoors. The capsule includes hats made from NetPlus® by Bureo®, a raw material created from recycled South American fishing nets. From boardshorts made from recycled plastic bottles, hats embroidered with recycled yarns, and tees made with 100% organic cotton, the collection has been thoughtfully designed to minimize its environmental footprint and protect the outdoors. The Quiksilver x Pacifico Collection holds the following sustainable production certifications: GRS Scope Certification, Organic Cotton Certification, UNIFI Recycled Polyester Certification, and NetPlus. Pieces within the Quiksilver x Pacifico Collection range from $28 for flip-flops up to $60 for boardshorts. All products are available via quiksilver.com.

To celebrate the Quiksilver x Pacifico sustainable clothing collection and support the shared goals of protecting the places we play, Quiksilver and Pacifico organized beach cleanups on July 5th at Pacific Palisades, CA and July 9th at Deerfield Beach, FL. The beach cleanups are centered around ensuring that the outdoors and places of adventure are protected and preserved for the next wave of surfers. Anyone over 21 is invited to participate in the beach cleanups. 

The World of Eric Carle Partners with Balabala in China for A Children’s Apparel and Accessories Collaboration

Balabala and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration that launched in over 300 Balabala stores and on Balabala's Tmall flagship store in China. The brand licensing campaign for the World of Eric Carle is managed worldwide by The Joester Loria Group and in China by local agent Guangzhou Art-land Holding Company Limited.

Balabala is China's leading kids' apparel brand under Semir Group, with annual sales reaching more than RMB 10 billion. The brand has dominated the kids' apparel market with No.1 market share and reaches more than 20 million households through its Tmall flagship store and 4,500 physical stores across China.

The multi-category collaboration includes boys’ and girls’ collections including t-shirts, coats, dresses, sleeveless tops, suits and pants. The 17-piece collection utilizes the beloved The Very Hungry Caterpillar, along with other iconic characters from Carle’s popular Bear books and captures the playful theme of the brand.

The launch will be supported with a 360-degree marketing campaign that kicked off May 31st,  including Tmall flagship store promotion, social media posts on platforms including WeChat and Weibo, in-store retail displays, along with a dedicated promo video tailor made for the new collection.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.

The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.

This exciting new brand collaboration was featured by License Global and Total Licensing.