Pepsi Teams Up With ROMWE and SHEIN For Fashion Forward Capsule Collections

 Following a successful collaboration with ROMWE last spring, Pepsi continues its partnership with ROMWE and sister site Shein by delivering two additional capsule collections, through a brand licensing partnership brokered by The Joester Loria Group. Both collections showcase a wide variety of Pepsi generational logos, vintage advertisements, and iconography pulled from deep within the brand’s archives. 

Pepsi’s latest line with ROMWE made its debut on August 29th and is made up of best-in-class styles for the back-to-school season. The varsity inspired capsule includes hats, tank tops, tees, shorts, skirts, joggers, jewelry and accessories. Together Pepsi and ROMWE are acing the latest fall trends for the back to school season. Check out the capsule exclusively on ROMWE.com. 

 Additionally, Pepsi’s collaboration with Shein launched earlier in the summer on August 19th. The summer-ready collection includes hats, tank tops, tees, hoodies, shorts, skirts, overalls, dresses, coordinated sets, denim, joggers, jewelry, handbags, accessories, home décor and more. The Pepsi x Shein collection is available now, exclusively on Shein.com. 

ROMWE is a global e-retailer of ultra-trendy fast-fashion apparel and accessories at affordable prices, while SHEIN consistently ranks as one of the most popular shopping apps in the U.S. and around the world in more than 50+ other countries. Shein is also the most popular fashion website worldwide, beating out brands like Nike, Zara, H&M, and Macy's, among others. Shein's on-demand manufacturing technology connects suppliers to an agile supply chain, reducing inventory waste and enabling the delivery of an affordable variety of products to customers around the world. From their global offices, they distribute to customers in 150+ countries.

Fetch for Pets Brings Kellogg’s Family Favorites to the Pet Industry

In a deal brokered by the Joester Loria Group, Fetch for Pets have signed a brand licensing partnership to create Kellogg’s Frosted Flakes®, Cheez-It®, Eggo®, Froot Loops®, and Rice Krispies® pet product lines for Fall 2022. The products will center around dog toys that will bring the lighthearted, family-nurturing nature of the Kellogg brand into American homes in a new way. The collection made its debut this week at Super Zoo, North America’s largest pet retail event. 

Fetch for Pets, a premier New York-based pet product manufacturer, will develop a line of pet toys inspired by Kellogg’s iconic food brands. Sage Scoli, licensing manager for Fetch for Pets, says, "We are excited to collaborate in this new venture with Kellogg. It's a brand with excellent potential to align with the values of the Fetch for Pets customer: they're well-known, family-friendly, and have instantly recognizable characters that we're re-imagining as fun pet products that both brands' consumers will love."

The launch coincides with Kellogg’s celebration of 2022 as the Year of the Tiger, featuring Kellogg’s Frosted Flakes® mascot, Tony the Tiger®. “Tony the Tiger is the perfect icon to bridge our two brands,” Scoli continues. “He’s as timeless as Kellogg’s Frosted Flakes, with many of us having happy memories of eating the cereal as kids while watching Saturday morning cartoons. With this new line, pet owners will be able to share that joy with their four-legged family members, too.”

The initial line will include plush toys, while additional rope tug toys for dogs, burrow toys, and interactive snuffle mats are in development for a later launch.

Tubby Todd Partners with World of Eric Carle on Limited Edition Sweet Apple Skincare Collection

Tubby Todd, a California-based company creating gentle body care basics for the entire family has partnered with the World of Eric Carle to create a limited-edition skincare collection. The deal was brokered by The World of Eric Carle’s worldwide brand licensing agent, The Joester Loria Group.

The collection features iconic Eric Carle illustrations from the classic children’s book The Very Hungry Caterpillar™ on limited edition skincare products in a nostalgic, sweet apple scent. The collection includes a hair and body wash as well as an everyday lotion, both available in two different sizes. Prices for The Tubby Todd x World of Eric Carle Limited Edition Collection start at $17. The co-branded collection launched on August 8th and is available  for purchase at Tubbytodd.com. 

The launch is being supported with a social media marketing campaign that includes a giveaway promoted on both brands’ social media platforms. This exciting new brand licensing partnership was featured by License Global.  

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 55 million copies since its publication in 1969.