State Bicycle Co. and Corona Extra® Collaborate on a Cycling Collection

State Bicycle Co. and Corona recently launched a  capsule collection featuring bicycles and apparel under an agreement brokered by The Joester Loria Group. The State Bicycle Co. and Corona collaboration includes a co-branded Klunker, one of State’s iconic models, soft goods and coordinated accessories. The capsule embodies Corona’s relaxed vibes, aligning with State Bicycle’s best selling cycling gear. Born in Mexico and raised on the beach, Corona has risen to become the #1 most loved beer brand in the U.S., due to the brand’s iconic lifestyle, smooth flavor, and distinctive branding. 

The centerpiece of the collection is Corona x State Bicycle, featuring the company’s best-selling Klunker - a gorgeous, retro-inspired mash-up of a beach cruiser, a mountain bike, and a BMX. The Klunker is fully capable of tackling trails and longer rides as well as everyday cycling adventures. Rounding out the capsule,  Corona x State includes handlebar bags, cycling jerseys, bibs, and tech t-shirts. Reinforcing both brands’ commitment to sustainability, the apparel in the capsule is made from 100% recycled post-consumer waste. Infused with car-free and carefree summer vibes, the Corona x State Bicycle Co. collection is the perfect addition to an active summer. The collection launched on August 1st and is now available on StateBicycle.com. Prices range from $29.99 to $79.99 for the apparel and accessories up to $420.69 for the SBC & Corona Klunker.

McDonald’s Czech Republic Collaborates With Zoot For 30th Anniversary

To celebrate McDonald’s 30th anniversary in the Czech Republic, the brand recently teamed up with Czech online fashion retailer Zoot for a limited-edition collection.  The McDonald’s unisex fashion capsule of apparel and accessories is exclusively available at Zoot.  Taking inspiration from McDonald’s iconography, golden hues and favorite menu items, the pieces are fun and fashionable. The collection features a fries pocket tee, world famous joggers, golden arches hoodie, sesame seed printed bucket hat and socks, as well as a paper bag inspired backpack. The collection launched in late July and is available exclusively from Zoot. 

The program is supported with a multi-tier marketing campaign including social media featuring lifestyle photography and video content that embodies the feel-good vibes both brands are known for.  In addition to features across McDonald’s CR and Zoot’s social platforms, the line will be featured on kiosks and tray mats at McDonald’s restaurant locations in the Czech Republic. Zoot will also highlight  the collaboration prominently with a homepage takeover, banner ads as well as a dedicated McDonald’s landing page.

MIFFY AND JUST PEACHY LAUNCH MULTI-CATEGORY COLLABORATION

Miffy, the world-renowned bunny created by Dutch artist Dick Bruna and San Diego-based Just Peachy, the popular online clothing brand known their enamel pins, clothing, and accessories, have launched an exclusive Miffy collection for young adults. Miffy fans located in the U.S. and Canada can find the collection of apparel and accessories on justpeachyy.com.

Inspired by the internationally recognized, classic character Miffy, and available in a wide range of patterns and prints, the playful and stylish collection features unisex and women’s tees, sweatshirts, hats, bags as well as a camera strap and a mug, all featuring iconic Miffy graphics. 

“This wonderfully curated collaboration between Just Peachy and Miffy enables Miffy to be shared with existing Miffy enthusiasts and new fans alike,” said Marja Kerkhof, Managing Director at Mercis bv, Miffy brand’s worldwide licensor. “We are excited about this partnership with Just Peachy, and for Miffy to be embraced by young adults, who as consumers, are on the pulse of the latest in fashion and pop culture.”

Born of a beloved bedtime story tradition between father and son, award-winning illustrator and Miffy creator Dick Bruna has been ‘coloring the worlds’ of readers and viewers with the character for over 65 years. Miffy has grown into a global sensation despite her humble Dutch roots, with over 85 million books sold in more than 50 languages, and broadcast via 70 television stations worldwide.

"We at Just Peachy are huge fans of Miffy, so the chance to work with such an iconic character is a dream to us,” said April Salisbury, CEO, Just Peachy. “We wanted to create memorable pieces that our customers would want to incorporate into their daily wardrobe. The excitement we've received over this collection has far exceeded our expectations and we cannot wait to see how everyone styles their new Miffy pieces."

The partnership was brokered by The Joester Loria Group, North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand.