Corona Teams Up With Maui And Sons For Limited Edition Luxury Loungewear Collection

Maui and Sons and Corona are collaborating on an exclusive limited-edition capsule collection celebrating beachside paradise and living the fine life. The capsule includes a camp shirt, pool short, and robe all featuring the collection’s signature print, ‘Palm Fusion’, featuring Hawaiian hibiscus and palm leaves, adorned with Maui and Sons’ signature shark logo combined with the Corona logo in vibrant, oceanic hues.The assortment also includes a luxury lounge set in blue terry toweling as well as a t-shirt with Maui and Sons’ vintage “Enjoy” graphic featuring Sharkman relaxing by the pool, holding a bottle of Corona Extra® Beer, printed in puffer ink.

“Living the fine life is a whole lot more stylish with this limited-edition capsule collection,” said Alex Schultz, vice president of brand marketing at Corona. “In addition to the beachside aesthetic, what we love most is the relaxed nature, which aligns with Corona’s refreshed perspective. We’re pleased to introduce this collaboration with Maui and Sons in time for the holiday season, bringing a beach-y perspective to consumers across the country, wherever they celebrate.”      

“The conversation started with the Corona team wanting to bring the signature beach robes from the commercials to life for fans.  From there, our designers were inspired to create a visual representation of the tropical oasis within that represents the Corona ‘fine life’, blended with the Aloha spirit of Maui and Sons. The combination of the two perspectives became a collection designed for the spa— to the beach— to poolside— to the home. An all-encompassing collection dedicated solely to wearers getting some much needed R&R. We decided to make this a Resort collection as a symbol of escaping the impending (in many places) cold weather and discovering somewhere bright and optimistic.” — Chris Janci, Chief Brand Officer at Maui and Sons. 

The entire collection is made in Los Angeles and is now available at Mauiandsons.com and Coronausa.com. Prices range from $34 for the graphic t-shirts up to $128 for the Palm Fusion terry cloth robe. JLG brokered this brand licensing partnership on behalf of Corona. 

Celebrating 60 Loops Around the Sun with Kellogg’s Froot Loops in 2023

In 2023, Froot Loops and the brand’s popular mascot, Toucan Sam, will celebrate 60 years as a favorite brand amongst cereal lovers of all ages.  Recognized for its rainbow colored loops, distinct sweet fruity flavor and irresistible smell,  Froot Loops has not changed much since it was first introduced in 1963.  Toucan Sam has been there since the beginning with his signature rainbow beak and “Just Follow Your Nose” slogan.  As a popular member of Kellogg's group of mascots, Toucan Sam is a beloved pop culture icon. 

Froot Loops and Toucan Sam continue to inspire new ways to experience the brand.  On fashion runways, designers have embraced Froot Loops and Toucan Sam’s bright and bold colors to deliver fun and playful collections. Moschino made heads turn when the brand served up a signature Froot Loops dress that was worn by Katy Perry and featured on the cover of Cosmopolitan Magazine. In grocery stores, Froot Loops branded confections including candy canes, gummies, and cereal straws are sweetening the aisles.  

In 2023, Kellogg’s will kick off the year-long Froot Loops birthday celebration with a 360-degree marketing campaign leveraging brand influencers and third-party partnerships that will engage millions of loyal brand enthusiasts. JLG will bring coveted collaborations and licensed products in beauty, fashion, lifestyle accessories and more categories, all tailored to Gen-Z and Millennials.  

Pacifico® And NHS Skate Collaborate To Deliver A Limited-Edition Skate Collection

Pacifico® and NHS Skate, an innovative leader in skateboards, are collaborating on a collection of limited-edition, co-branded skateboard and skate accessories collection under an agreement deal brokered by The Joester Loria Group. Both brands have strong ties to California and an affinity for independent spirits who follow their own paths. 

The collection pays homage to Pacifico’s iconic yellow packaging and features NHS Skate’s Creature Skateboards, Krux Trucks, OJ Wheels, and MOB Grip. The robust assortment also includes a legendary Brüe Killer deck, coordinated wheels, trucks, grip tape and apparel for die-hard enthusiasts. The collaboration celebrates both brands’ passions for action sports and adventure. 

“We’re excited to partner with Pacifico on this collab,” says Paul Merrell, Global Licensing Manager for NHS. “Our fans love adventure and to live life to its fullest, an ethos we feel is shared between the brands, making this partnership a perfect fit.”

The Pacifico and NHS Skate collection launched on October 18th on nhsskatedirect.com, as well as at Zumiez and independent skate shops.