Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, recently debuted a limited-edition collaboration with Doritos, the #1 flavored tortilla chip brand.
Co-hosted by Kiddy Art Museum and Hangzhou Powerlong Art Center, The Playful World of Eric Carle’s national tour officially kicked off its third stop on December 15th and will run through April 2, 2023. The Hangzhou event follows successful stops in Shanghai and Beijing.
The new interactive exhibit features elements imported from the Eric Carle Museum of Picture Book Art and the Children’s Museum of Pittsburgh as well as programs inspired by Eric Carle’s picture books created in collaboration with The World of Eric Carle. The event celebrates Eric Carle’s interpretation of nature and the fabulous picture book world he created featuring four sections: Very Eric Carle, The World of Eric Carle, Kiddy Lab and the Kiddy Art Shop.
The World of Eric Carle area features interactive activities including a “rubber duck factory” inspired by Eric Carle’s picture book 10 Little Rubber Ducks, where kids can create their own little ducks. Other activities include learning the fabulous colors and animals from Brown Bear, Brown Bear, What Do You See?, discovering the animal sounds featured in Polar Bear, Polar Bear, What Do You Hear?, and storytime in the Draw Me A Star and Little Cloud Reading Zone and rounded out with arts and crafts workshops.
The brand licensing campaign for The World of Eric Carle is managed in China by licensing agent Guangzhou Art-land Holding Company, Ltd. through the brand’s worldwide agent, The Joester Loria Group.
This week we’re sharing the second part of our year in review and highlighting our top five most read posts of the year. Our most popular stories feature some of the work we did this year extending our clients’ brands into new and exciting categories through collaborations and brand licensing deals.
5. Skullcandy And Doritos Satisfy The Senses With Joint 4/20 Collaboration
In April, Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, collaborated with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20. The tasteful limited-edition drop reimagined Skullcandy’s Dime true wireless earbuds, with the pocket-sized offering taking on a nacho cheese aesthetic reminiscent of a Doritos chip.. The collaboration rolled out globally on April 12, exclusively on Skullcandy.com. The partnership was brokered by The Joester Loria Group, the exclusive brand licensing agency for the Doritos brand in North America.
4. The Joester Loria Group Partners The World of Eric Carle with Kohl’s Cares
In January, the Eric Carle Kohl’s Cares Spring 2022 Collection, featuring five iconic Eric Carle books and coordinating plush launched at more than 1,100 Kohl’s stores nationwide and on Kohls.com. The plush was manufactured by Yottoy Productions under a license agreement brokered by The Joester Loria Group. One hundred percent of Kohl’s net profits from Kohl’s Cares collections are donated to organizations that improve the health and wellness of children and families nationwide.
3. Nerds Partners With Dyla Brands To Expand Into Drink Mixes
In September, Dyla Brands partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. This exciting new product is available at Walmart in a 30-count variety pack as well as six-count packs and also launched at dollar and grocery retailers later in the year.
2. The Very Hungry Caterpillar Interactive Adventure at Kew Gardens
In April, The Very Hungry Caterpillar arrived at Kew Gardens in the UK for Easter 2022 with a brand-new interactive adventure to nourish curious minds of all ages. Based on Eric Carle’s best-selling children’s book, the trail recreated the journey of the caterpillar from egg to butterfly through a series of 3D installations, including a variety of fruit, a cozy chrysalis, and a bright, beautiful butterfly, each recreating the signature aesthetic of the much-loved book.
In January, American Eagle Outfitters and Kellogg’s Tony the Tiger collaborated to celebrate Year of the Tiger. The two brands partnered on a 24-piece limited edition collection featuring graphics of the iconic mascot throughout the ages and includes AE’s signature denim styles, tees, hoodies and accessories, for both men and women. The American Eagle and Kellogg’s collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.
