McDonald’s and Peter Alexander Partner for Sleepwear Collection

McDonald’s and Australia's favorite designer sleepwear brand, Peter Alexander, have come together  for their second collaboration -  a nostalgic collection featuring beloved characters and iconography from the Golden Arches’ rich archives. The partnership was brokered by The Joester Loria Group, McDonald’s global brand licensing agent. 

The stylish sleepwear range includes multiple styles of matching pajama sets and accessories for men, women, kids, and pups. The collection is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand.

In addition to features across both McDonald’s Australia’s and Peter Alexander’s social media platforms, Peter Alexander will also highlight the collaboration prominently with in-store displays as well as a dedicated McDonald’s landing page and homepage takeover to amplify the launch. The new collaboration has generated enormous media buzz with coverage across media including The Daily Mail, New Idea, Delicious and Concrete Playground.

Clocks + Colours and Modelo Collaborate on Signature Giftables

Clocks + Colours, popular for their collections of hand-crafted silver jewelry and accessories, and Modelo, the #1 selling import beer brand in the USA, have collaborated on an exclusive collection that honors both brands’ commitment to craftsmanship and tradition, through a brand licensing deal brokered by the Joester Loria Group.

The limited-edition collection celebrates the Modelo Fighting Spirit with a silver pendant and bottle opener. The Espíritu Luchador pendant, a symbol of strength, courage, and unwavering determination, is inscribed with the brand’s slogan, “The Fighting Spirit” and features Clocks + Colours four-point star. The bottle opener is adorned with the iconic Modelo lion and the signature Clocks + Colours four-point star on the handle. The collection is available now on clocksandcolours.com

The Joester Loria Group and Penguin Ventures team up on the World of Eric Carle

The Joester Loria Group, the worldwide brand licensing agency for the World of Eric Carle, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House Children’s UK, as its local sub-agent in the United Kingdom, Ireland, and Eire. Penguin Ventures will manage the World of Eric Carle including Carle’s timeless publishing classic, The Very Hungry Caterpillar, from July 1st this year.

The World of Eric Carle, is the award-winning publishing franchise that features timeless stories and iconic characters. With 175 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 retail locations in 15+ countries.

The Very Hungry Caterpillar is one of the top selling children’s books of all time. It has been translated into 65 languages and has sold over 55 million copies since its publication in 1969.