Snackable Style: Cheetos® and goodr Serve Up a Cheesy Eyewear Collection

Cheetos® and  goodr  have teamed up to drop a dangerously cheesy eyewear collection—and it’s as bold and fun as you’d expect.

The limited-edition collab features three playful SKUs inspired by Chester Cheetah himself, including cheetah print frames and UV-activated Cheetle fingerprints (yes, really). Proudly brokered by The Joester Loria Group, this partnership brings the heat to summer style—and proves that cheesy fingertips are officially in fashion.

The collaboration has already caught the attention of the press, withPop Insider and License Global featuring the collection.

Miffy Makes Her K-Beauty Debut in Collaboration with Dearcloud

Beloved Dutch bunny Miffy is making her mark in the beauty world through an exciting new collection with k-beauty brand dearcloud. Brokered by The Joester Loria Group on behalf of Mercis, the partnership brings together dearcloud’s results-driven k-beauty formulas with Miffy’s charm for a 12-piece collection that’s both effective and adorable.

The dearcloud x Miffy collection first debuted at Urban Outfitters and dearcloud.com in November 2024 and starting April 6th, the collection expanded its reach by debuting in ULTA stores and online at ulta.com, with bath items launching online in the coming weeks. In the U.S., Miffy fans can also find the line at select Urban Outfitters and Hot Topic stores.

From gentle cleansers and hydrating serums to cheerful packaging, the collaboration is designed to infuse daily routines with a dose of joy and playfulness. The Miffy x dearcloud partnership continues to build on the iconic bunny’s strong presence in fashion, lifestyle, and beauty.

BeatBox & Van Holten’s Drop Limited-Time Pickle Margarita Flavor

BeatBox Beverages and Van Holten’s have teamed up for a bold new flavor: Big Papa Pickle Margarita. This limited-time ready-to-drink (RTD) cocktail blends the tangy bite of Van Holten’s iconic pickles with a classic margarita, delivering a surprisingly delicious flavor only BeatBox could create. Packaged in a resealable 500ml carton with 11.1% ABV, it’s perfect for parties, festivals, or sipping solo. The Joester Loria Group brokered the licensing partnership on behalf of Van Holten’s.

Pickle mania has taken over pop culture, with searches for “pickle margarita” doubling between 2022 and 2024, landing the trend on Pinterest Predicts 2025. The April 1st launch nods to a past viral prank, but this year, the pickle twist is real and has already been spotted on shelves and social media.

Big Papa Pickle Margarita is available for a limited time at select retailers in Arizona, California, Minnesota, Nevada, and Texas. Fans can use the BeatBox Store Locator to find it near them.