Miffy Makes Her Mark With Studio Oh!

Miffy, the beloved Dutch bunny with generations of fans worldwide, is leaping into stationery and desk accessories in a new partnership with Studio Oh!. As Miffy’s North American brand licensing agent, The Joester Loria Group facilitated this collaboration on behalf of Mercis bv.

The collection includes notebooks, planners, gel pens, a pencil pouch, a mini notebook trio, washi tape, a sticky note folio, a block eraser set, and even a Miffy-shaped stress ball. The new line is available at Urban Outfitters, BoxLunch, Barnes & Noble, Indigo, select specialty stores, and online. Licensing International and Total Licensing recently shared the news of this exciting new brand licensing collaboration. 

This brand extension shighlights the versatility and enduring appeal of Miffy. Her signature minimalist design and joyful simplicity translate seamlessly into everyday lifestyle products, helping fans bring a touch of storybook charm into their lives.

CASETiFY and Miffy Join Forces for a New Collaboration

CASETiFY, a leading lifestyle and tech accessory brand, has partnered with beloved character Miffy for a limited-edition collection celebrating the bunny’s 70th anniversary. The collaboration, brokered by The Joester Loria Group on behalf of Mercis, brings Miffy’s timeless charm to a range of playful tech and lifestyle accessories.

Created by Dutch artist Dick Bruna in 1955, Miffy has captured hearts around the world with her simple design and gentle spirit. The new Miffy | CASETiFY CoLab honors that legacy through whimsical designs featuring postage stamps, handwritten letters, and Miffy’s classic color palette. From customizable phone cases to beaded charms and laptop sleeves, the collection transforms everyday tech into adorable keepsakes that celebrate creativity and nostalgia.

The collection launched on October 23 atCASETiFY.com and select CASETiFY Studio locations, the collection highlights how brand licensing continues to bring cultural icons like Miffy into new spaces and modern lifestyles.

Hydro Flask Partners with The World of Eric Carle for a Limited-Edition Collection Celebrating Creativity and Play

Hydro Flask has teamed up with The World of Eric Carle on a limited-edition collection inspired by The Very Hungry Caterpillar, infusing hydration with imagination and nostalgic charm. The collaboration, brokered by The Joester Loria Group, celebrates the joy of storytelling through colorful design and thoughtful details that bring Eric Carle’s timeless art to life.

The collection includes three products: a 12 oz Kids Bottle, a 12 oz Kids Tumbler, and a Bottle + Tumbler Bundle, available in two cheerful colorways: Hungry Caterpillar and Fruit Snacks. Designed for kids but crafted with Hydro Flask’s signature durability, each piece features double-wall vacuum insulation, stainless steel construction, and a leak-resistant, kid-friendly lid for mess-free hydration.

The collaboration launched on October 22 exclusively on HydroFlask.com and will roll out to Whole Foods Market stores nationwide mid-November, followed by availability through Amazon, specialty, sporting goods, outdoor, and department stores. This partnership reflects the continued success of licensing collaborations that connect beloved storybook characters with leading lifestyle brands, creating products that resonate across generations.