PRAIM Group will introduce Entenmann’s® chocolate bars, in a deal brokered by The Joester Loria Group, Entenmann’s brand licensing agency. The new line up of Entenmann’s chocolate bars will be reminiscent of the sweet baked goods enjoyed by over 26 million households. The new 2.15 ounce bars will come in a variety of flavors including Dark Chocolate Raspberry Burst and Dark Chocolate Mint Cookie Crunch and are kosher. The suggested retail price is $1.99.
“We’re honored to make these new chocolate bars for Entenmann’s,” says Kerry Laramie, director of Sales for PRAIM Group. "These bars are delicious and will extend the iconic Entenmann’s brand into other aisles in the grocery store and into new retailers.” The Entenmann’s chocolate bar designs are available in 24 count trays and 96 bar shipper floor displays and will be available in leading national retailers later this year.
Other Entenmann’s licensed food extension include Entenmann’s coffee which is offered in 12 flavors including favorites such as Caramel Apple, Pumpkin Spice and Peppermint, as well as Entenmann’s pancake mixes, available in a wide variety of everyday and seasonal flavors.
License! Global highlighted the news of Entenmann’s latest brand licensing deal.