After a successful launch earlier this year, The Joester Loria Group’s client Pepsi is expanding its #SayItWithPepsi brand campaign for the holiday season. Pepsi is releasing a limited edition collection including: sweatshirts, hats, phone cases, coasters, ornaments, keychains, mugsand more featuring the holiday versions of Pepsi’s proprietary emojis. In addition to new merchandise, holiday Pepsimojis are now available for download in the Apple App Store and the Google Play Store. Additionally, the new holiday campaign will be featured on two-liter bottles of both Pepsi and Diet Pepsi through the end of the year.
To celebrate the holiday Pepsimojis, the brand is hosting a digital pop-up shop at PepsiPopUpShop.com, where all of the holiday products are available for purchase. The new holiday collection has already received positive press coverage from outlets like Ateriet, The Daily Meal and US Weekly, which featured an image of model and actress Olivia Culpo sporting one of the Pepsimoji sweatshirts.
As Pepsi’s exclusive North American brand licensing agency, The Joester Loria Group helped support the launch of the #SayItWithPepsi brand campaign earlier this year through partnerships with Knockaround Sunglasses and STORY.