As the global brand licensing agency for The World of Eric Carle, The Joester Loria Group and its partners continue to expand the brand around the world.
In Australia, The World of Eric Carle continues to grow its multi-category infant program at Big W with the launch of a new apparel collection. Big W has supported the World of Eric Carle since Spring 2017 and this will be the third collection to launch at this Australian retail giant. The collection utilizes Carle’s vibrant artwork to create an on-trend line for newborns and infants that includes layettes, playwear and more. The range is supported with in-store signage, catalog placement, strategic social media posts and influential mommy blogger features.
The Joester Loria Group has extended The World of Eric Carle brand through a robust brand licensing program inspired by Carle’s timeless works, which spans more than 130 consumer products, licensees and promotional partners in more than 13 countries.