Jockey Licensing Program Expands Into Bedding

The Joester Loria Group has brokered a new brand licensing deal for Jockey International, Inc. with the country's leading manufacturer of down and feather bedding, Pacific Coast Feather Company (PCFC). The new Jockey bedding collection debuted at the New York Homes Fashion Market and includes a variety of bedding basics including comforters, duvets, pillows, pillow protectors, feather beds, fiber beds, mattress pads, mattress toppers and mattress protectors.  Jockey's commitment to innovation in fabrications and comfort seamlessly aligns with PCFC's expertise to create a premium line of soft, long-lasting bedding basics.

The partnership will focus on innovating classic bedding basics by introducing Jockey's technical apparel fabrics to PCFC's comfort bedding techniques. Jockey's classic supersoft fabric, previously applied to undergarments and activewear, is used to make duvets and pillows exceptionally soft to the touch.  In development are stain-resistant textiles that will help keep whites at their brightest.  Additionally, moisture wicking and stay dry features will pair with temperature regulating technology that will yield breathable bedding to keep you cool through the night.

Jockey appointed The Joester Loria Group as its brand licensing consultant in 2014, with a focus on expanding the brand into categories including bedding. License! Global and Home & Textiles Today both covered Jockey’s latest brand extension.

JLG To Expand Jockey International Brand

Jockey International, Inc., one of the world's best-loved and most-recognized brands, has retained The Joester Loria Group to identify and secure licensees in the swimwear and home categories in the U.S. market.

Jockey is active in more than 140 countries, marketing underwear, sock, thermals, sleepwear, activewear, sportswear and lounge wear, in men's, women's and children's ranges.

Jockey is recognized for innovation, including body mapping and sweat mapping technology, to enhance fit, comfort and product durability. The brand enjoys over 85% brand awareness among men and women.

Jockey products are sold in leading national retailers such as Macy’s, Lord & Taylor, Kohl’s, and through Jockey’s national chain of Jockey outlets stores and Jockey.com, among other leading e-commerce retailers.

“Jockey, a trusted brand for over 100 years, has been a category leader in bringing fit, quality and style to all its products,” said Debra Joester, President of The Joester Loria Group.  “We are delighted to have been selected to assist Jockey in extending the brand’s core essence and impressive technology to swimwear and home.”

License! Global, Royaltie$ and The Licensing Book reported the news of The Joester Loria Group’s latest licensing project. We look forward to sharing more details about Jockey’s licensing partnerships in the swimwear and home categories.