Kids Preferred Celebrates 50th Anniversary of Brown Bear, Brown Bear, What Do You See? With New Collection

This year marks the 50th Anniversary of “Brown Bear, Brown Bear, What do you See?”, Eric Carle’s first picture book. To celebrate the occasion, The World of Eric Carle’s licensing partner Kids Preferred is releasing a line of preschool toys inspired in part by this iconic book. With The Very Hungry Caterpillar™ as its centerpiece, The World of Eric Carle™ has touched the lives of children around the world for three generations through Carle's timeless stories and vibrant artwork. Carle’s books have inspired children for more than 50 years having sold over 125 million books worldwide, with one sold every 30 seconds. Kids Preferred is one of the world’s leading manufacturers of quality plush toys and gifts.
 
Kids Preferred’s new collection takes inspiration from both Brown Bear and the iconic Very Hungry Caterpillar and features classic tales, interactive puzzles, rattle sticks, developmental toys and more and helps children draw upon the lessons in creativity, discovery, play and learning by exploring and enjoying the world around them. The new line will be available for the Spring 2017 season with prices ranging from $4 to $32.50. The new collection was recently featured by The Licensing Book.  
 
Highlights of Kids Preferred Spring/Summer 2017 collection include:

•    The World of Eric Carle™ Stick Rattles The Very Hungry Caterpillar™; Brown Bear; Elephant
•    The World of Eric Carle™ Imagination Station
•    The Very Hungry Caterpillar™ and Friends Mini Plush
•    The Very Hungry Caterpillar™ and Friends 4 Piece Puzzle
•    The Very Hungry Caterpillar™ Pull Along Xylophone
•    The Very Hungry Caterpillar™ Magnetic Clock & Shape Sorter
•    The Very Hungry Caterpillar™ Little Hands Block Set & Shape Sorter
•    The Very Hungry Caterpillar Ride ‘n’ Roll

As the brand licensing agency for The World of Eric Carle, The Joester Loria Group has expanded the brand into a variety of categories through partnerships with more than 135 licensees and promotional partners.
 

Award-Winning Toys From The World of Eric Carle

As the brand licensing agency for The World of Eric Carle, The Joester Loria Group has partnered the brand with more than 130 consumer products licensees and promotional partners. This holiday season, two toys from The World of Eric Carle’s licensing partner Kids Preferred have received prestigious honors. Kids Preferred is one of the world’s largest manufacturers of plush toys and gifts.

First, The World of Eric Carle Little Artist Super Dough Set from Kids Preferred won a 2016 Best Toy Award from Good Housekeeping. The Good Housekeeping experts reviewed over 500 hundred toys for safety, quality, the ability to spark children’s imaginations and skill-building capabilities. After rigorous testing by their Institute engineers, the toys face their toughest critics – kids. The winners were featured in the magazine’s November 2016 issue. The World of Eric Carle™ Little Artist Super Dough gives kids ages 3 and up the chance to express themselves by molding and folding this colorful non-toxic dough into their favorite shapes and characters from Eric Carle’s timeless stories. The set retails for $23.99 and is available on Amazon.

Additionally, The Very Hungry Caterpillar Ride & Roll was included in The Toy Insider’s 2016 Holiday Gift Guide in the Infants & Toddler category. Unveiled annually, The Toy Insider’s team of industry experts review hundreds of products throughout the year, evaluating each toy for value, originality, skill building, product integrity and fun factor. Suitable for play inside or outside, this colorful toy helps new riders scoot, roll and explore. Recommended for children 12 to 36 months, the toy retails for $49.99 and is available at www.kidspreferred.com and at Barnes & Noble online and retail locations nationwide.

These two new honors are just the latest accolades for The World of Eric Carle’s successful brand licensing program.