The Joester Loria Group continues to expand The World of Eric Carle licensing program with personalized products from Zazzle, Percy 3D and CPS.
Custom Personalization Solutions LLC (CPS), has launched print-on-demand personalized products including backpacks, blankies, t-shirts, toys and more. The collection is featured on Tv’s Toy Box. Custom Personalization Solutions LLC is a group of fast growing web-oriented businesses serving unique market niches in the personalization industry.
Additionally, personalized digital party invitations and thank you cards from Percy 3D will be available through www.percyvites.com starting in Fall 2016. PercyVites will offer fun and unique personalized video invites and thank you ecards that immerse your child into the world of their favorite character.
Online marketplace, Zazzle, will create a full range of stationery as well as back-to-school, home and room décor and infant collections featured in a dedicated World of Eric Carle storefront and landing page.
All three brand licensing partners will utilize the iconic The Very Hungry Caterpillar along with other beloved characters from Carle’s top-selling books to create collections that capture the playful theme of the World of Eric Carle and emphasize Carle’s distinctive collage art.
The World of Eric Carle is an award-winning publishing franchise that features timeless stories and iconic characters. With 132 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in more than 35,000 doors in better retail channels in 15+ countries.
With over 135 licensees and promotional partners the brand extends into all major categories including: toys, games, apparel, accessories, home décor, social expressions, stationery, gift, feeding, classroom supplies and mobile apps.
The brand was awarded the 2016 Best Art and Design Program and 2016 Best Digital License for the Very Hungry Caterpillar App by StoryToys by the Licensing Industry Manufacturers Association (LIMA) at Licensing Expo last month.
The World of Eric Carle’s new brand extensions were featured by License! Global and The Licensing Book.