McDonald’s Teams Up With Travis Scott For New Collaboration

Earlier this month McDonald’s tapped rapper Travis Scott for a collaboration that includes a co-branded meal, a commercial featuring a score composed by Scott, a charitable component  and an extensive collection of merch featuring everything from apparel to action figures to a McNugget inspired body pillow. Additionally, Travis Scott and his Cactus Jack team also designed apparel to be worn by McDonald’s employees. 

The new partnership marks the first time McDonald’s has featured a celebrity’s name on its menu since working with Michael Jordan in 1992. The Travis Scott meal features the star’s favorite burger, fries and drink and will be available at McDonald’s through October 4th.

The launch generated massive buzz with press coverage from The New York Times, Complex and License Global, among many others. The collaboration also sparked a TikTok trend with Travis Scott fans posting videos of themselves playing his song “Sicko Mode” at McDonald’s drive-thrus.  

As the global brand licensing agency for McDonald’s, JLG is excited to follow up on the tremendous success of this collaboration with several exciting global fashion partnerships that will launch throughout 2021.

MIFFY x GHOSTLY: A PARTNERSHIP OF STYLE AND SIMPLICITY

After last year’s debut collection sold out in weeks, two unique brands, Miffy, the beloved children’s book character, and Ghostly International, a record label, apparel and accessories brand, are connecting again for a second expanded collaboration. The world-renowned bunny created by Dutch artist Dick Bruna returned to Ghostly’s line-up in a limited-edition collection of new adult and kids’ tees, shorts, and a hoodie, plus a blanket and pin, with prices ranging from $10 to $80, all available on Ghostly.com as of August 12, 2020.

An homage to design and character, the capsule collection features iconic designs by Dick Bruna, infused with a Ghostly spirit and continues the shared sense of play the two brands first realized together in 2019. 

“We are excited to be working with the brand again, especially as the world celebrates Miffy’s 65th anniversary,” said Samuel Valenti IV, Ghostly founder. “As a global icon of the modern era, Miffy’s spirit has embodied our approach to art and artifice. Dick Bruna’s illustrations are a perfect complement to the values that Ghostly curates, embracing the magnetic and universal powers of simplicity, sincerity, and playfulness.”

Miffy’s latest brand extension was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand. Other recent Miffy collaborations include partnerships with Edinburgh-based luxury accessories brand Strathberry, and LeSportsac, the lifestyle brand known for casual nylon bags. The brands created two cheerful purse and accessories lines, coinciding with the beloved bunny’s 65th anniversary earlier this year. The Strathberry line included accessories ranging from skinny silk scarves to round coin purses, miniature totes and playful handbags at a more elevated pricepoint, while the LeSportsac offering consisted of bags, pouches, backpacks and wallets in a more accessible price range. 

VERY HUNGRY CATERPILLAR TAKES A BITE OUT OF PETER ALEXANDER

Peter Alexander, the renowned sleepwear retailers in Australia, has partnered for the retailer’s first ever collaboration with Eric Carle’s timeless classic, The Very Hungry Caterpillar. The 12-piece capsule collection of men’s, women’s and children’s sleepwear celebrates the iconic Caterpillar in true Peter Alexander style – bringing the beloved book character to life through color, texture and novelty elements.

Launched officially on August 7th, the collection is available in-store at 100 Peter Alexander shops in Australia and New Zealand, and online.