The World of Eric Carle Partners with FILA Kids China for Children’s Apparel and Accessories Collaboration

FILA Kids China and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration that launched on September 17th in more than 500 Fila Kids' specialty stores and online in China, Hong Kong, and Macau. The brand licensing campaign for The World of Eric Carle is managed worldwide by The Joester Loria Group and in China though local agent, Guangzhou Art-land Holding Company Limited.

The multi-category collection includes boys’ and girls’ jackets, vests, sweatshirts, dresses and pants, along with accessories including sneakers, backpacks, and caps, for ages 2-15. The 30-piece assortment utilizes the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s popular books, capturing the playful theme of the brand and emphasizing iconic collage art and all-over prints.

The launch will be supported with a 360-degree marketing campaign that kicks off September 29th and will include outreach to Fila Kids members, in-store events, window displays, wall decorations, point-of-sale signage, as well as live streaming events on the FILA Kids website and social channels. The social media marketing also will include a unique online mini game created exclusively for the campaign.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in more than 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.

McDonald’s Teams Up With Travis Scott For New Collaboration

Earlier this month McDonald’s tapped rapper Travis Scott for a collaboration that includes a co-branded meal, a commercial featuring a score composed by Scott, a charitable component  and an extensive collection of merch featuring everything from apparel to action figures to a McNugget inspired body pillow. Additionally, Travis Scott and his Cactus Jack team also designed apparel to be worn by McDonald’s employees. 

The new partnership marks the first time McDonald’s has featured a celebrity’s name on its menu since working with Michael Jordan in 1992. The Travis Scott meal features the star’s favorite burger, fries and drink and will be available at McDonald’s through October 4th.

The launch generated massive buzz with press coverage from The New York Times, Complex and License Global, among many others. The collaboration also sparked a TikTok trend with Travis Scott fans posting videos of themselves playing his song “Sicko Mode” at McDonald’s drive-thrus.  

As the global brand licensing agency for McDonald’s, JLG is excited to follow up on the tremendous success of this collaboration with several exciting global fashion partnerships that will launch throughout 2021.

MIFFY x GHOSTLY: A PARTNERSHIP OF STYLE AND SIMPLICITY

After last year’s debut collection sold out in weeks, two unique brands, Miffy, the beloved children’s book character, and Ghostly International, a record label, apparel and accessories brand, are connecting again for a second expanded collaboration. The world-renowned bunny created by Dutch artist Dick Bruna returned to Ghostly’s line-up in a limited-edition collection of new adult and kids’ tees, shorts, and a hoodie, plus a blanket and pin, with prices ranging from $10 to $80, all available on Ghostly.com as of August 12, 2020.

An homage to design and character, the capsule collection features iconic designs by Dick Bruna, infused with a Ghostly spirit and continues the shared sense of play the two brands first realized together in 2019. 

“We are excited to be working with the brand again, especially as the world celebrates Miffy’s 65th anniversary,” said Samuel Valenti IV, Ghostly founder. “As a global icon of the modern era, Miffy’s spirit has embodied our approach to art and artifice. Dick Bruna’s illustrations are a perfect complement to the values that Ghostly curates, embracing the magnetic and universal powers of simplicity, sincerity, and playfulness.”

Miffy’s latest brand extension was brokered by The Joester Loria Group, the North American brand licensing agent for Mercis’ MIFFY & FRIENDS brand. Other recent Miffy collaborations include partnerships with Edinburgh-based luxury accessories brand Strathberry, and LeSportsac, the lifestyle brand known for casual nylon bags. The brands created two cheerful purse and accessories lines, coinciding with the beloved bunny’s 65th anniversary earlier this year. The Strathberry line included accessories ranging from skinny silk scarves to round coin purses, miniature totes and playful handbags at a more elevated pricepoint, while the LeSportsac offering consisted of bags, pouches, backpacks and wallets in a more accessible price range.