Ferrara Candy Company Taps The Joester Loria Group As Brand Licensing Agent

The Joester Loria Group has announced its representation of Ferrara Candy Company, leading sweet snacking company and owner of iconic brands including NERDS®, SweeTARTS®, Trolli® and Laffy Taffy®.

Ferrara’s portfolio of more than 34 brands connects with consumers of all ages who know and love to engage with their favorite confection brands. Ferrara’s stable of brands is as diverse as it is delicious including Brach’s (#1 seasonal sugar confection), NERDS, SweeTARTS, Trolli, Laffy Taffy and an unparalleled iconic candy set including Jujyfruits, Fruit Stripe gum, Chuckles and Red Hots.

“We are delighted to represent the Ferrara Candy Company,” said Joanne Loria Executive Vice President & COO of The Joester Loria Group. “The Ferrara portfolio of brands offers an incredible opportunity to extend into lifestyle merchandise as well as consumable categories for today’s GenZ and young millennial families”.

The Joester Loria Group will focus on brand licensing opportunities in the lifestyle category including apparel, accessories, bath and beauty, home, gift and related categories as well as extending the unique flavors to new food formats including frozen novelties, beverages, baking, and desserts.

WeWearCute Partners With Sakar International For Electronics, Beauty Appliances And Tech Savvy Gear

TikTok’s leading content creators for tweens, WeWearCute, have partnered with Sakar International for multi-category collections designed to appeal to the 11 million TikTok followers who share their love of beauty, technology, music, creating content and fun. Emma and Ashley are working closely with Sakar to design colorful and user-friendly electronics, tech gear, mobile accessories, beauty appliances and wheeled goods that will launch for Holiday 2021. The deal was brokered by WeWearCute’s brand licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management. 

2020 was a groundbreaking year for WeWearCute as their following grew across all platforms, they appeared on the Walmart Toy Awards broadcast on Fox as well as hosted the event’s programming on TikTok and successfully launched beauty products, activity sets and bespoke collections of Build-A-Bear teddy bears and stylish apparel. 2021 is off to a strong start with new category launches including apparel, arts and crafts, subscription boxes, bedding and more from best-in-class licensees Mad Engine, Franco, Taste Beauty, Spinmaster and Culture Fly. Sakar’s product categories will nicely round out WeWearCute’s growing retail program.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them entertained with fresh, fun content,” said Debra Joester, President of The Joester Loria Group. “The products they are bringing to market with Sakar will provide their followers on-trend, functional electronics, gear and accessories featuring WeWearCute’s signature style.”

“Sakar International is looking forward to working with WeWearCute’s Ashley and Emma on our first ever Tik Tok influencer collaboration! We will look to the girls’ design sensibilities to create aspirational products across our youth electronics, vlogging accessories and wheeled goods that encourage kids to play, be active, and expand their imagination,” said Liza Abrams, SVP of Global Licensing for Sakar.

WeWearCute’s latest brand extension was covered by License Global. 

JLG President Debra Joester Featured in License Global’s December Issue

A big “thank you”  to License Global for the in-depth profile of JLG President Debra Joester and her career in the licensing industry. The story featured in the December 2020 issue traced Joester’s career in licensing, which began in the music industry. She formally entered the industry during her time at Hamilton Projects, where she became President in 2000, and built the brand licensing success for brands including Jeep, “Beverly Hills, 90210,” “South Park,” Mikhail Baryshnikov, Campbell’s Soup, Hershey’s and Harley-Davidson, among others. 

In 1999, along with co-founder Joanne Loria, Joester founded The Joester Loria Group, where they have built a global reputation by delivering brand extension success and award winning programs for Care Bears, Jeep, Kellogg’s, Mountain Dew, Pepsi, The World of Eric Carle, Corona, Modelo, McDonald’s, Cheetos, Doritos, WeWearCute and more. 

The full story is available from License Global.