MORI Captures the Magic of The Very Hungry Caterpillar™ With a New Collection of Sustainably Stylish Baby, Toddler, and Children’s Wear

MORI, creators of the softest and highest-quality clothing for babies, toddlers, and children, recently announced a partnership for a new collection inspired by the work of Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition collection, designed for newborns through children up to six years old, unites MORI’s signature soft and sustainable materials with Carle’s iconic caterpillar character and vibrant illustrations. The Joester Loria Group is the global Licensing Agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the UK.

The new MORI and The Very Hungry Caterpillar collection includes eight very special designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with sweet prints and excerpts culled from The Very Hungry Caterpillar. Among the collection, standouts include the brand’s award-winning Zip-Up Sleep & Play One-Piece in a playful pattern, a Long Sleeve T-Shirt with bright and beautiful graphic, a Pajama Set with “Tiny and Very Hungry” lettering, spirited Romper One-Piece, and a Short Sleeve Bodysuit (2-Pack) featuring a juicy red apple.

The MORI and The Very Hungry Caterpillar collection will be available online exclusively at minimori.com and babymori.com beginning February 2021. Prices range from $26 for The Very Hungry Caterpillar Long Sleeve T-Shirt to $44.50 for The Very Hungry Caterpillar Short Sleeve Bodysuit (2-Pack). For more information, visit minimori.com and babymori.com.

The World of Eric Carle’s latest brand extension was featured by License Global.

Ferrara Candy Company Taps The Joester Loria Group As Brand Licensing Agent

The Joester Loria Group has announced its representation of Ferrara Candy Company, leading sweet snacking company and owner of iconic brands including NERDS®, SweeTARTS®, Trolli® and Laffy Taffy®.

Ferrara’s portfolio of more than 34 brands connects with consumers of all ages who know and love to engage with their favorite confection brands. Ferrara’s stable of brands is as diverse as it is delicious including Brach’s (#1 seasonal sugar confection), NERDS, SweeTARTS, Trolli, Laffy Taffy and an unparalleled iconic candy set including Jujyfruits, Fruit Stripe gum, Chuckles and Red Hots.

“We are delighted to represent the Ferrara Candy Company,” said Joanne Loria Executive Vice President & COO of The Joester Loria Group. “The Ferrara portfolio of brands offers an incredible opportunity to extend into lifestyle merchandise as well as consumable categories for today’s GenZ and young millennial families”.

The Joester Loria Group will focus on brand licensing opportunities in the lifestyle category including apparel, accessories, bath and beauty, home, gift and related categories as well as extending the unique flavors to new food formats including frozen novelties, beverages, baking, and desserts.

WeWearCute Partners With Sakar International For Electronics, Beauty Appliances And Tech Savvy Gear

TikTok’s leading content creators for tweens, WeWearCute, have partnered with Sakar International for multi-category collections designed to appeal to the 11 million TikTok followers who share their love of beauty, technology, music, creating content and fun. Emma and Ashley are working closely with Sakar to design colorful and user-friendly electronics, tech gear, mobile accessories, beauty appliances and wheeled goods that will launch for Holiday 2021. The deal was brokered by WeWearCute’s brand licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management. 

2020 was a groundbreaking year for WeWearCute as their following grew across all platforms, they appeared on the Walmart Toy Awards broadcast on Fox as well as hosted the event’s programming on TikTok and successfully launched beauty products, activity sets and bespoke collections of Build-A-Bear teddy bears and stylish apparel. 2021 is off to a strong start with new category launches including apparel, arts and crafts, subscription boxes, bedding and more from best-in-class licensees Mad Engine, Franco, Taste Beauty, Spinmaster and Culture Fly. Sakar’s product categories will nicely round out WeWearCute’s growing retail program.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them entertained with fresh, fun content,” said Debra Joester, President of The Joester Loria Group. “The products they are bringing to market with Sakar will provide their followers on-trend, functional electronics, gear and accessories featuring WeWearCute’s signature style.”

“Sakar International is looking forward to working with WeWearCute’s Ashley and Emma on our first ever Tik Tok influencer collaboration! We will look to the girls’ design sensibilities to create aspirational products across our youth electronics, vlogging accessories and wheeled goods that encourage kids to play, be active, and expand their imagination,” said Liza Abrams, SVP of Global Licensing for Sakar.

WeWearCute’s latest brand extension was covered by License Global.