McDonald’s Celebrates All American Games With An Adidas Collaboration

Every year, McDonald’s hosts the All American Games, an all-star event for high school basketball players. This year’s virtual celebration featuring male and female student athletes from 48 states across the country as well as the District of Columbia aired on ABC in early April.

To help celebrate this prestigious sporting event that has introduced some the greatest basketball stars of the past 44 years, McDonald’s, adidas, and New York based athletic designer Eric Emanuel partnered for an All American Games collaboration. The centerpiece of the capsule is an updated version of adidas’ Forum Hi sneakers, featuring a color scheme inspired by McDonald’s signature yellow and red color palette with navy blue accents throughout. The event’s official logo is showcased on the tongue and ankle, while Eric Emanuel’s double E logo is featured near the toe. McDonald’s iconic golden arches set the tone for the sneakers’ retro-inspired aesthetic, which also feature a golden yellow outsole.

Additionally, the three brands hosted a pop up store in SoHo in New York City to launch the partnership. The collaboration generated a lot of buzz both with press coverage from House of Heat, Sole Collector, and Sneaker News, along with a teaser video that was shared across social media. 

As the brand licensing agency for McDonald’s, JLG brought adidas and McDonald’s together for the “Sauce Pack” collaboration last year.

Pacifico® Beer and Lakai Partner For A Footwear and Apparel Collaboration Designed For An Active Lifestyle

Pacifico Beer and Lakai have teamed up to deliver the beer brand’s first footwear and apparel collaboration in a brand licensing deal brokered by The Joester Loria Group.

The collection showcases both brands’ equity in action sports and leans into Pacifico’s Baja California roots.  Lakai was founded in 1999 by Rick Howard and Mike Carroll, and continues to innovate skateboard footwear, working with its global team of riders.  Hailing from Baja, California, a place that’s rich with a spirit of independence and discovery, Pacifico is brewed for those with an independent spirit. From action sports to outdoor adventure, Pacifico has always encouraged everyone to follow their own path.

The collaboration drops in early August at specialty retailers and Lakai.com. Pacifico x Lakai will consist of eco-conscious footwear and complimentary apparel, a nod to Pacifico’s ongoing commitment to the environment and preserving outdoor adventure.

The launch will be supported with digital marketing campaigns from both brands, influencer outreach, product seeding and the involvement of the Lakai skate community.

The Joester Loria Group is the brand licensing agency for the full Constellation Brands Beer Division portfolio, which includes a range of iconic brands including Pacifico, Corona Extra Corona Light, Modelo Especial, Negra Modelo, Pacifico and Pacifico.

The World of Eric Carle Celebrates Another Very Hungry Caterpillar Day

Every year, the first day of spring, March 20th, is celebrated as Very Hungry Caterpillar Day in honor of the iconic bestselling children’s book by Eric Carle. As global brand licensing agent for The World of Eric Carle, JLG activates exciting marketing initiatives with the brand’s licensing and retail partners to mark this special day.

This year’s retail campaigns included the launch of a collaboration with Pottery Barn Kids,  Amazon marketing, a dedicated book and toy display at more than 1,200 Target locations, a flash sale with Zulily and events and dedicated merchandising displays at more than 150 independent bookstores across the country. 

Many of the World of Eric Carle’s brand licensing partners including Touch Press, Zazzle, Create On, Out of Print and Oopsy Daisy, participated in Very Hungry Caterpillar Day with social media campaigns, product giveaways and promotions. 

To help amplify all of the festivities, JLG also spearheaded marketing that spanned PR, organic and paid social media promotions as well as influencer outreach. Additionally, several partners including Little Gym and Craft Studios held virtual events to help mark the occasion. 

The World of Eric Carle’s global consumer products program has experienced exceptional growth in more than 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.