JLG Brings Back Kellogg’s Cereal Straws Through New Partnership With Galarie

By popular demand, The Joester Loria Group has brokered a brand licensing deal with Galarie to revive Kellogg’s fan favorite cereal straws. 

The return was prompted by pleas from fans on social media as well as a Change.org petition with more than 80,000 signatures to bring back the iconic cereal straws.  After a 12-year hiatus, the nostalgia-inducing Kellogg’s Cereal Straws will be available in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies. Bursting with Kellogg’s Froot Loops flavor and Kellogg’s Cocoa Krispies chocolatey taste, these flavorful straws are evocative of your favorite bowl of cereal. Both flavors will be available in October and will come in three sizes, ideal for a quick snack or for sharing with family or friends.

The return of Kellogg’s Cereal Straws is already generating a lot of buzz with press coverage from outlets including Thrillist, Yahoo, and USA Today.

The World Of Eric Carle And Pottery Barn Kids Team Up For Exclusive Collection

The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered a deal to expand on the current program with a collection of nursery bedding and gifting from Pottery Barn Kids, a part of Williams-Sonoma, Inc.

 The exclusive range will incorporate the fanciful world of one famously hungry caterpillar in a new World of Eric Carle collection that includes more than 11 products spanning categories such as bedding, wall decor, pajamas, bibs and swaddles. The range will also incorporate other iconic characters from Carle's beloved books to create a collection that captures the colorful theme of the brand and emphasizes the iconic collage art and all-over prints.

"This beautiful collection showcases the incredible evergreen appeal of the World of Eric Carle and The Very Hungry Caterpillar,” says Jackie DeMaio, Licensing Director, The Joester Loria Group. "We are so pleased to be partnering with Pottery Barn Kids on such a colorful, fun and stylish newborn and toddler collection.”

 The exclusive World of Eric Carle Collection from Pottery Barn Kids is now available online and was recently featured by License Global. 

 The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.

MORI Captures the Magic of The Very Hungry Caterpillar™ With a New Collection of Sustainably Stylish Baby, Toddler, and Children’s Wear

MORI, creators of the softest and highest-quality clothing for babies, toddlers, and children, recently announced a partnership for a new collection inspired by the work of Eric Carle and the cherished storybook, The Very Hungry Caterpillar. This limited-edition collection, designed for newborns through children up to six years old, unites MORI’s signature soft and sustainable materials with Carle’s iconic caterpillar character and vibrant illustrations. The Joester Loria Group is the global Licensing Agency for The World of Eric Carle’s The Very Hungry Caterpillar and works with its local representative, Rocket Licensing, in the UK.

The new MORI and The Very Hungry Caterpillar collection includes eight very special designs featuring MORI’s parent-loved silhouettes and organic cotton and bamboo-blend fabrics with sweet prints and excerpts culled from The Very Hungry Caterpillar. Among the collection, standouts include the brand’s award-winning Zip-Up Sleep & Play One-Piece in a playful pattern, a Long Sleeve T-Shirt with bright and beautiful graphic, a Pajama Set with “Tiny and Very Hungry” lettering, spirited Romper One-Piece, and a Short Sleeve Bodysuit (2-Pack) featuring a juicy red apple.

The MORI and The Very Hungry Caterpillar collection will be available online exclusively at minimori.com and babymori.com beginning February 2021. Prices range from $26 for The Very Hungry Caterpillar Long Sleeve T-Shirt to $44.50 for The Very Hungry Caterpillar Short Sleeve Bodysuit (2-Pack). For more information, visit minimori.com and babymori.com.

The World of Eric Carle’s latest brand extension was featured by License Global.