WEWEARCUTE, TIKTOK’S LEADING PRODUCT CONTENT CREATORS, PARTNER WITH HIGH INTENCITY AND CONCEPT ONE

WeWearCute, TikTok’s leading product content creators for tweens, continues to grow its portfolio of licensees, adding Concept One for bags, headwear, cold weather and fashion accessories, and High IntenCity for jewelry. The brand licensing agreements were brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

With over 11 million TikTok followers and a growing Instagram and YouTube following, sisters Emma and Ashley continue to expand their reach to tween girls who share their love of all things fashion, style, crafts, toys and pranks. They have curated collections of licensed products with category leaders Spinmaster, Centric Beauty, Mad Engine and J. Franco, and recently partnered with Build-a-Bear Workshop for WeWearCute bears and accessories that sold out in days. WeWearCute stationery, arts & crafts and beauty products have been posting exceptional sales at Walmart stores since Holiday 2020, and their apparel collection will be available at Walmart this month.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them engaged with fresh, fun videos,” said Debra Joester, President of The Joester Loria Group. “The WeWearCute jewelry and fashion accessories will bring their flair for fashion to millions of followers.”

Emma and Ashley are working closely with Concept One and High IntenCity to design jewelry, bags, cold weather accessories and other fashion “must haves” which will be in stores in Fall 2021. These collections, like all of their branded product collections, will be worn by Emma and Ashley and showcased across their social media platforms. WeWearCute’s latest brand extensions were recently featured by Forbes and License Global. 

McDonald’s Celebrates All American Games With An Adidas Collaboration

Every year, McDonald’s hosts the All American Games, an all-star event for high school basketball players. This year’s virtual celebration featuring male and female student athletes from 48 states across the country as well as the District of Columbia aired on ABC in early April.

To help celebrate this prestigious sporting event that has introduced some the greatest basketball stars of the past 44 years, McDonald’s, adidas, and New York based athletic designer Eric Emanuel partnered for an All American Games collaboration. The centerpiece of the capsule is an updated version of adidas’ Forum Hi sneakers, featuring a color scheme inspired by McDonald’s signature yellow and red color palette with navy blue accents throughout. The event’s official logo is showcased on the tongue and ankle, while Eric Emanuel’s double E logo is featured near the toe. McDonald’s iconic golden arches set the tone for the sneakers’ retro-inspired aesthetic, which also feature a golden yellow outsole.

Additionally, the three brands hosted a pop up store in SoHo in New York City to launch the partnership. The collaboration generated a lot of buzz both with press coverage from House of Heat, Sole Collector, and Sneaker News, along with a teaser video that was shared across social media. 

As the brand licensing agency for McDonald’s, JLG brought adidas and McDonald’s together for the “Sauce Pack” collaboration last year.

Pacifico® Beer and Lakai Partner For A Footwear and Apparel Collaboration Designed For An Active Lifestyle

Pacifico Beer and Lakai have teamed up to deliver the beer brand’s first footwear and apparel collaboration in a brand licensing deal brokered by The Joester Loria Group.

The collection showcases both brands’ equity in action sports and leans into Pacifico’s Baja California roots.  Lakai was founded in 1999 by Rick Howard and Mike Carroll, and continues to innovate skateboard footwear, working with its global team of riders.  Hailing from Baja, California, a place that’s rich with a spirit of independence and discovery, Pacifico is brewed for those with an independent spirit. From action sports to outdoor adventure, Pacifico has always encouraged everyone to follow their own path.

The collaboration drops in early August at specialty retailers and Lakai.com. Pacifico x Lakai will consist of eco-conscious footwear and complimentary apparel, a nod to Pacifico’s ongoing commitment to the environment and preserving outdoor adventure.

The launch will be supported with digital marketing campaigns from both brands, influencer outreach, product seeding and the involvement of the Lakai skate community.

The Joester Loria Group is the brand licensing agency for the full Constellation Brands Beer Division portfolio, which includes a range of iconic brands including Pacifico, Corona Extra Corona Light, Modelo Especial, Negra Modelo, Pacifico and Pacifico.