The World of Eric Carle Celebrates Another Very Hungry Caterpillar Day

Every year, the first day of spring, March 20th, is celebrated as Very Hungry Caterpillar Day in honor of the iconic bestselling children’s book by Eric Carle. As global brand licensing agent for The World of Eric Carle, JLG activates exciting marketing initiatives with the brand’s licensing and retail partners to mark this special day.

This year’s retail campaigns included the launch of a collaboration with Pottery Barn Kids,  Amazon marketing, a dedicated book and toy display at more than 1,200 Target locations, a flash sale with Zulily and events and dedicated merchandising displays at more than 150 independent bookstores across the country. 

Many of the World of Eric Carle’s brand licensing partners including Touch Press, Zazzle, Create On, Out of Print and Oopsy Daisy, participated in Very Hungry Caterpillar Day with social media campaigns, product giveaways and promotions. 

To help amplify all of the festivities, JLG also spearheaded marketing that spanned PR, organic and paid social media promotions as well as influencer outreach. Additionally, several partners including Little Gym and Craft Studios held virtual events to help mark the occasion. 

The World of Eric Carle’s global consumer products program has experienced exceptional growth in more than 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 54 million copies since its publication in 1969.

JLG Brings Back Kellogg’s Cereal Straws Through New Partnership With Galarie

By popular demand, The Joester Loria Group has brokered a brand licensing deal with Galarie to revive Kellogg’s fan favorite cereal straws. 

The return was prompted by pleas from fans on social media as well as a Change.org petition with more than 80,000 signatures to bring back the iconic cereal straws.  After a 12-year hiatus, the nostalgia-inducing Kellogg’s Cereal Straws will be available in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies. Bursting with Kellogg’s Froot Loops flavor and Kellogg’s Cocoa Krispies chocolatey taste, these flavorful straws are evocative of your favorite bowl of cereal. Both flavors will be available in October and will come in three sizes, ideal for a quick snack or for sharing with family or friends.

The return of Kellogg’s Cereal Straws is already generating a lot of buzz with press coverage from outlets including Thrillist, Yahoo, and USA Today.

The World Of Eric Carle And Pottery Barn Kids Team Up For Exclusive Collection

The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle, has brokered a deal to expand on the current program with a collection of nursery bedding and gifting from Pottery Barn Kids, a part of Williams-Sonoma, Inc.

 The exclusive range will incorporate the fanciful world of one famously hungry caterpillar in a new World of Eric Carle collection that includes more than 11 products spanning categories such as bedding, wall decor, pajamas, bibs and swaddles. The range will also incorporate other iconic characters from Carle's beloved books to create a collection that captures the colorful theme of the brand and emphasizes the iconic collage art and all-over prints.

"This beautiful collection showcases the incredible evergreen appeal of the World of Eric Carle and The Very Hungry Caterpillar,” says Jackie DeMaio, Licensing Director, The Joester Loria Group. "We are so pleased to be partnering with Pottery Barn Kids on such a colorful, fun and stylish newborn and toddler collection.”

 The exclusive World of Eric Carle Collection from Pottery Barn Kids is now available online and was recently featured by License Global. 

 The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.