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In Memory of Eric Carle

The Carle family announced this week with great sadness that Eric Carle, beloved artist, illustrator, and writer, passed away peacefully and surrounded by family members on May 23, 2021 at his summer studio in Northampton, Massachusetts. Eric was 91.  JLG is deeply saddened to learn of Eric’s passing and we are honored to have worked with this iconic artist and storyteller whose books continue to bring so much joy to so many people around the world.

A true creator, Eric Carle is renowned for his multi-dimensional practice, spanning a large body of fine art works in collage, painting, works on paper and fabric, and sculpture; theater and furniture design; and the stories he envisioned in over 70 brilliantly illustrated and designed children’s picture books. The books Eric created across more than 60 decades have sold over 170 million copies and include timeless classics such as Do You Want to Be My Friend? (1971), The Grouchy Ladybug (1977), Papa, Please Get the Moon for Me (1986), "Slowly, Slowly, Slowly," said the Sloth (2002), The Very Clumsy Cricket (2017), and so many more. His best-known work, The Very Hungry Caterpillar, has been translated into more than 70 languages and shared around the world since its publication in 1969.

Drawing on his formal training and ongoing practice as an artist (which Eric fondly referred to as his “art art”), Eric quickly developed a distinctive, personal style that he continued to explore and refine in his books, illustrations, and fine art. Numerous artistic influences came together in Eric’s creative output. His art took root in the long tradition of collage, an artistic technique tracing back to the 1900s Dadaist movement, combined with his hand-painted, colorful, and textured tissue papers, which recall the work of abstract artists associated with the Academy of Fine Art Stuttgart (the so-called Stuttgart avantgardists), from where he earned his fine art degree.

Eric’s prolific career as a picture book illustrator began by chance in 1967 when author Bill Martin Jr, while in a doctor’s office waiting room, saw a medical advertisement in a medical journal for antihistamines with an illustration Eric had done of a big red lobster. Soon after, Martin invited him to illustrate Brown Bear, Brown Bear, What Do You See? and the experience sparked his interest in creating his own stories, combining his artistic abilities with his experience in the field of printing.

His first original, 1,2,3 to the Zoo, was published the very same year. The book was published by Philomel Books, an imprint of Penguin Young Readers, and edited by the late Ann Beneduce, who Eric has always credited with the success of his early works. They would go on to work together for the next fifty years.

Bright collage images, imaginative stories, and little details – die cut pages, a firefly’s twinkling lights, a quiet cricket’s song – made Eric’s illustrations uniquely playful. Eric was the recipient of the 2003 Laura Ingalls Wilder Award (now called Children’s Literature Legacy Award) and held eight honorary degrees, including from Williams College and Amherst College. He remains an important influence on artists and illustrators at work today.

In 2018, Penguin Young Readers established The World of Eric Carle, an imprint dedicated to Eric’s work. Eric is also published by Simon & Schuster, HarperCollins Children’s Books, and Macmillan. In 2020, the World of Eric Carle was the #1 bestselling literary preschool brand, led by The Very Hungry Caterpillar, which was 2020’s 16th bestselling book of the year, and the #1 best-selling board book. Penguin Young Readers continues to publish new books featuring Eric’s iconic and beloved characters and artwork under The World of Eric Carle imprint.

Eric’s career as a creator extended far beyond his beloved children’s books—his independent artwork (or “art art”) is the root of his deeply individual style, reflecting a sense of whimsy, unfettered creativity, and calculated spontaneity. Utilizing materials such as aluminum, silk, glass, including scraps, and objects found in his studio, Eric amassed an extensive body of visual artworks throughout his lifetime including abstract collages, glass sculptures, and works on paper. Part of Eric’s early training as an artist was to treat all the arts, commercial or otherwise, with the same dedication, the same passion, and the same respect.

Eric was a true artist until the end—creating drawings as recently as this spring. Eric’s last drawing series, created in his final years, included several with “50 cents” written onto the image. When asked about this choice, he said that “children should know they too can sell their artwork.” 

The secret to Eric’s incredible legacy as a creator of picture books lay in his intuitive understanding of young minds—their feelings and their inquisitiveness, their creativity, and their intellectual growth. Besides being beautiful and entertaining, his books always offer children the opportunity to learn something about the world around them and encourage them to engage as artists themselves.

It was in this spirit that Eric and his wife Bobbie Carle (1938-2015) co-founded The Eric Carle Museum of Picture Book Art in Amherst, Massachusetts in 2002. The Carles envisioned the museum as “a place for young visitors’ very first visit to a museum”, preparing them to develop the habits of museum going and discovery. The first major museum in the country dedicated to picture book art, it is a champion for illustrated children’s literature, collecting and exhibiting original illustration, and encouraging guests of all ages to read and create art. In summer 2020, The Eric Carle Museum of Picture Book Art presented Eric Carle’s Angels: An Homage to Paul Klee, an exhibition of 20 abstract assemblages dedicated to artist Paul Klee (1879-1940), who created over 70 drawings and paintings of angels during his lifetime. Eric’s singular, bold, three-dimensional “Angels”, created from painted cardboard and found objects, are a testament to the expressive power of collage in the hands of a master. His wishes for this series were that they never be conserved instead, he asked they be allowed to naturally disintegrate. The series represents a small but notable period of Eric’s extensive work in visual art.

Eric was born is Syracuse, New York on June 25th, 1929, and at the age of six moved with his parents Johanna and Erich Carle, both German immigrants, back to their hometown of Stuttgart, Germany. After graduating in 1950 from the prestigious Academy of Fine Arts Stuttgart (Akademie der bildenden Künste), he fulfilled his dream to return to America—the place of his happiest childhood memories. In 1952, with a portfolio in hand and $40 in his pocket, he arrived in New York City. With the help of the illustrator and art director Leo Lionni, who would go on to become a mentor, Eric landed a job as a graphic designer at The New York Times. He was drafted into the U.S. Army during the Korean War; after discharge he returned to his job with The New York Times and later he became an art director of a medical advertising agency, L.W. Frolich. Eventually, he was promoted to oversee International Hiring, recruiting art directors for the agency’s international offices (London, Mexico City, and Frankfurt), a job that took him away from designing himself. He soon left and began a career as a freelancer designing book jackets, album covers, and eventually children’s books.

Eric is survived by his two children from his first marriage to Dorothea Carle (née Dorothea Wohlenberg), Rolf Carle and Cirsten Carle, and Rolf’s wife Teresa Toro; his sister Christa Bareis, and his sister-in-law Rita Wiseman. Eric was preceded in death by his wife of 42 years Barbara ‘Bobbie’ Carle (1938-2015). Eric was a resident of Key Largo, Florida, where he and Bobbie lived since 2004.

An artist till the end, Eric continued to create art until early May 2021.

JLG sends our deepest condolences to Eric’s family, friends and loved ones.  Online condolences, memories, and photos may be shared with the Carle family at https://www.ericcarle.art.  


Thursday 05.27.21
Posted by Joester Loria
 

JLG Continues To Grow Lifestyle Program For Frito-Lay’s Top Snack Brands

Cheetos Doritos Brand Licensing Apparel

JLG is continuing to expand the brand licensing program for two of Frito-Lay’s top snack brands, Cheetos and Doritos, with the recent addition of two new apparel licensees. 

The brands are partnering with Isaac Morris Ltd. for a fashion-forward collection of young men’s and juniors’ clothing that will include a range of tops, bottoms and loungewear. IML is targeting distribution in specialty stores, department stores and mass market retailers for the Fall 2021 season. 

Additionally, Trau & Loevner has signed on to create a range of young men’s and juniors’ tees and fleece tops that will be available exclusively on Tee-Luv.com and Amazon this summer. 

These two new brand licensing partnerships are the latest additions to the Cheetos and Doritos lifestyle program. As the North American brand licensing agency for Frito-Lay’s portfolio of top-selling snack brands, JLG has grown the brands' lifestyle product offering by brokering deals with partners including Mad Engine for apparel, among others.

Wednesday 05.19.21
Posted by Joester Loria
 

WEWEARCUTE, TIKTOK’S LEADING PRODUCT CONTENT CREATORS, PARTNER WITH HIGH INTENCITY AND CONCEPT ONE

Whatever it is, the way you tell your story online can make all the difference.

Whatever it is, the way you tell your story online can make all the difference.

WeWearCute, TikTok’s leading product content creators for tweens, continues to grow its portfolio of licensees, adding Concept One for bags, headwear, cold weather and fashion accessories, and High IntenCity for jewelry. The brand licensing agreements were brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

With over 11 million TikTok followers and a growing Instagram and YouTube following, sisters Emma and Ashley continue to expand their reach to tween girls who share their love of all things fashion, style, crafts, toys and pranks. They have curated collections of licensed products with category leaders Spinmaster, Centric Beauty, Mad Engine and J. Franco, and recently partnered with Build-a-Bear Workshop for WeWearCute bears and accessories that sold out in days. WeWearCute stationery, arts & crafts and beauty products have been posting exceptional sales at Walmart stores since Holiday 2020, and their apparel collection will be available at Walmart this month.

“Ashley and Emma have a unique ability to connect with their tween followers and keep them engaged with fresh, fun videos,” said Debra Joester, President of The Joester Loria Group. “The WeWearCute jewelry and fashion accessories will bring their flair for fashion to millions of followers.”

Emma and Ashley are working closely with Concept One and High IntenCity to design jewelry, bags, cold weather accessories and other fashion “must haves” which will be in stores in Fall 2021. These collections, like all of their branded product collections, will be worn by Emma and Ashley and showcased across their social media platforms. WeWearCute’s latest brand extensions were recently featured by Forbes and License Global. 

Wednesday 05.12.21
Posted by Joester Loria
 
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Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com