The World of Eric Carle Launches Dedicated World of Eric Carle Play Park in Japan

The World of Eric Carle has partnered with A&B Holdings to launch “Play Park Eric Carle" in Japan, the first dedicated indoor play space for children based on the World of Eric Carle. The play park is located in Futako-Tamagawa Rise Shopping Center in Tokyo and includes nine interactive zones including an indoor maze, art studio, playground, baby zone, complimentary beverage station, reading/relaxation zone and shop. The brand licensing campaign for The World of Eric Carle is managed in Japan by licensing company Cosmo Merchandising Co. through the brand’s worldwide agent, The Joester Loria Group.

The immersive experience takes both children and adults on a journey through key World of Eric Carle themes including creativity, discovery, play, and nature. To coincide with the launch of Play Parc Eric Carle, the brand partnered with the mall complex to launch a World of Eric Carle Holiday/Winter themed promotion that includes a tree lighting event, light installations, an ice skating park and themed foods.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.

The Very Hungry Caterpillar, one of the top selling children’s books of all time, which has been translated into 60 languages, has sold over 50 million copies since its publication in 1969.

LeSportsac And Kellogg’s® Partner For A Sweet Collaboration

In a brand licensing deal brokered by the Joester Loria Group, exclusive brand licensing agency for Kellogg’s in the U.S. and Canada, LeSportsac and Kellogg’s® recently teamed up for a collection that infuses the sweet nostalgia of classic American breakfast cereals with LeSportsac’s versatile and functional designs. This limited-edition capsule collection features two retro-inspired prints — the Cereal Mix Patch and the Retro Cereal Box — plus placed prints of some of Kellogg’s most iconic cereal characters. 

The LeSportsac and Kellogg’s® collection goes beyond the bowl to deliver a spoonful of personality into your everyday routine. The wear-anywhere Cereal Crossbody brings your favorite cereal to life and is designed to look like a mini, retro cereal box of either Kellogg’s Frosted Flakes®, Froot Loops, or Kellogg’s Corn Flakes®. The Toucan Stripe Crossbody is a colorful take on our classic Renee Crossbody, updated with convenient top handles as a secondary carrying option. If you need to stash a day’s worth of essentials (or maybe a box of your favorite cereal), opt for the updated Easy Everywhere Tote or the all-new Tony Stripe Tote with a roomy front pocket that has a ‘GR-R-EAT’ zipper pull. The Kellogg’s® LeSportsac collection features a total of 38 styles with prices ranging from $22 to $140 and is now available in store and online at LeSportsac.com.

SNIPES x McDonald’s Collection: Streetwear To Go

For fans of the McDonald’s and SNIPES brands, an exciting collaboration recently launched on November 20th, to celebrate McDonald’s Germany’s 50th birthday. The exclusive SNIPES x McDonald’s streetwear collection is now available at select SNIPES stores in Europe and online. 

The retro-inspired 34-piece collection combines McDonald’s iconic colors and logos with the authentic street style aesthetic of SNIPES, one of the leading sneaker and streetwear retailers in the world. The limited-edition collection includes men’s, women’s and unisex apparel items with classic winter materials, such as flannel and plaid patterns, and accessories including co-branded beanies and Air Pod cases.

“In this collection, timeless retro-styles meet trending streetwear. In the design process we put focus on highlighting both brands’ iconic heritage,” says Matthias Schuebbe, Head of Marketing at SNIPES. “We are grateful for this partnership and are delighted to launch the McDonald’s streetwear collaboration for this autumn season.”

The collaboration designs and the corresponding campaign and tagline “Sauce it up!” were created by SNIPES, headquartered in Cologne. The marketing campaign will primarily run on SNIPES’ social media channels and through their international network of influencers. The brand licensing agreement between SNIPES and McDonald’s Germany was brokered by The Joester Loria Group, McDonald’s exclusive global brand licensing agency.