JLG’s Top Stories of 2021

With 2021 coming to an end, we’re taking a look back at our most read stories of the year. Here is the first part of our 2021 year in review. 

10. In October, we shared the news that The Joester Loria Group had been tapped by Toyota Motor Sales, U.S.A., Inc. to develop licensed product extensions for their iconic Toyota and Lexus brands. Through merchandising and collaborations, JLG is activating programs that engage with Toyota and Lexus owners as well as consumers looking for innovative quality products which are hallmarks of both brands.

9. In August, Obvi, one of today's fastest growing global supplement brands, teamed up with Entenmann's®, a quintessential brand in baked goods, to bring consumers a collagen-boosting solution inspired by a classic treat in a brand licensing deal brokered by The Joester Loria Group. Obvi launched a collaborative flavor of their cult-favorite collagen protein powder – Entenmann's x Obvi Super Collagen Protein Powder | Chocolate Chip Cookie. 

8. In September, to complement MTN DEW’s new Flamin’ Hot flavor, The Joester Loria Group brokered a brand licensing deal between MTN DEW and Broken Promises, a contemporary clothing brand, to partner on an apparel line inspired by the spicy new collaboration.  The limited-edition capsule collection included shirts, hoodies, sweatpants, and accessories emblazoned with Flamin’ Hot graphics and design cues.

7. In March, we announced that by popular demand, The Joester Loria Group brokered a brand licensing deal with Galarie to revive Kellogg’s fan-favorite cereal straws. The return was prompted by pleas from fans on social media as well as a Change.org petition with more than 80,000 signatures to bring back the iconic cereal straws.  After a 12-year hiatus, the nostalgia-inducing Kellogg’s Cereal Straws are available in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies. 

6. In May, JLG expanded the brand licensing program for two of Frito-Lay’s top snack brands, Cheetos and Doritos, with the addition of two new apparel licensees. The brands partnered with Isaac Morris Ltd. for a fashion-forward collection of young men’s and juniors’ clothing, while Trau & Loevner  signed on to create a range of young men’s and juniors’ tees and fleece tops available exclusively on Tee-Luv.com and Amazon. 

The World of Eric Carle Launches Dedicated World of Eric Carle Play Park in Japan

The World of Eric Carle has partnered with A&B Holdings to launch “Play Park Eric Carle" in Japan, the first dedicated indoor play space for children based on the World of Eric Carle. The play park is located in Futako-Tamagawa Rise Shopping Center in Tokyo and includes nine interactive zones including an indoor maze, art studio, playground, baby zone, complimentary beverage station, reading/relaxation zone and shop. The brand licensing campaign for The World of Eric Carle is managed in Japan by licensing company Cosmo Merchandising Co. through the brand’s worldwide agent, The Joester Loria Group.

The immersive experience takes both children and adults on a journey through key World of Eric Carle themes including creativity, discovery, play, and nature. To coincide with the launch of Play Parc Eric Carle, the brand partnered with the mall complex to launch a World of Eric Carle Holiday/Winter themed promotion that includes a tree lighting event, light installations, an ice skating park and themed foods.

The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 151 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.

The Very Hungry Caterpillar, one of the top selling children’s books of all time, which has been translated into 60 languages, has sold over 50 million copies since its publication in 1969.

LeSportsac And Kellogg’s® Partner For A Sweet Collaboration

In a brand licensing deal brokered by the Joester Loria Group, exclusive brand licensing agency for Kellogg’s in the U.S. and Canada, LeSportsac and Kellogg’s® recently teamed up for a collection that infuses the sweet nostalgia of classic American breakfast cereals with LeSportsac’s versatile and functional designs. This limited-edition capsule collection features two retro-inspired prints — the Cereal Mix Patch and the Retro Cereal Box — plus placed prints of some of Kellogg’s most iconic cereal characters. 

The LeSportsac and Kellogg’s® collection goes beyond the bowl to deliver a spoonful of personality into your everyday routine. The wear-anywhere Cereal Crossbody brings your favorite cereal to life and is designed to look like a mini, retro cereal box of either Kellogg’s Frosted Flakes®, Froot Loops, or Kellogg’s Corn Flakes®. The Toucan Stripe Crossbody is a colorful take on our classic Renee Crossbody, updated with convenient top handles as a secondary carrying option. If you need to stash a day’s worth of essentials (or maybe a box of your favorite cereal), opt for the updated Easy Everywhere Tote or the all-new Tony Stripe Tote with a roomy front pocket that has a ‘GR-R-EAT’ zipper pull. The Kellogg’s® LeSportsac collection features a total of 38 styles with prices ranging from $22 to $140 and is now available in store and online at LeSportsac.com.