Tubby Todd, a California-based company creating gentle body care basics for the entire family has partnered with the World of Eric Carle to create a limited-edition skincare collection. The deal was brokered by The World of Eric Carle’s worldwide brand licensing agent, The Joester Loria Group.
The collection features iconic Eric Carle illustrations from the classic children’s book The Very Hungry Caterpillar™ on limited edition skincare products in a nostalgic, sweet apple scent. The collection includes a hair and body wash as well as an everyday lotion, both available in two different sizes. Prices for The Tubby Todd x World of Eric Carle Limited Edition Collection start at $17. The co-branded collection launched on August 8th and is available for purchase at Tubbytodd.com.
The launch is being supported with a social media marketing campaign that includes a giveaway promoted on both brands’ social media platforms. This exciting new brand licensing partnership was featured by License Global.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 169 million books sold, the brand has been a staple in schools, libraries, and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries. The Very Hungry Caterpillar, one of the top selling children’s books of all time, has been translated into 60 languages and has sold over 55 million copies since its publication in 1969.
