Miffy Celebrates Year of The Rabbit

The Lunar New Year kicked off earlier this week and since this year is the Year of the Rabbit, Miffy, the iconic Dutch bunny created by Dick Bruna, is celebrating the occasion with an exciting lineup of collaborations with brands including Mulberry, Tommy Hilfiger and The Woobles.

Building on British luxury brand Mulberry’s history of unexpected collaborations, the limited-edition Mulberry x Miffy capsule sees the beloved bunny curiously adventure across a playful series of bags and accessories. The minimal collection perfectly marries the bold color blocked world of Miffy with Mulberry’s contemporary take on British style. The collection is available online with worldwide shipping available and will be sold in Mulberry retail stores in select countries around the world.

In another fashion collaboration, Miffy recently teamed up with Tommy Hilfger for a capsule collection of 50 pieces of men’s, women’s, and kid’s sportswear and accessories. The Tommy x Miffy collaboration reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

In a craftier collaboration, Miffy has also teamed with The Woobles, for a fun collection of beginner-friendly learn to crochet kits. The kits include supplies to help you make adorable Miffy themed crocheted creations, including prestarted yarn and step-by-step video instructions. The kits are available now on TheWoobles.com. To help support the launch, The Woobles created a fun series of TikTok videos. 

The Playful World of Eric Carle Makes Its Latest Stop in Hangzhou, China

Co-hosted by Kiddy Art Museum and Hangzhou Powerlong Art Center, The Playful World of Eric Carle’s national tour officially kicked off its third stop on December 15th and will run through April 2, 2023. The Hangzhou event follows successful stops in Shanghai and Beijing. 

The new interactive exhibit features elements imported from the Eric Carle Museum of Picture Book Art and the Children’s Museum of Pittsburgh as well as programs inspired by Eric Carle’s picture books created in collaboration with The World of Eric Carle. The event celebrates Eric Carle’s interpretation of nature and the fabulous picture book world he created featuring four sections: Very Eric Carle, The World of Eric Carle, Kiddy Lab and the Kiddy Art Shop. 

The World of Eric Carle area features interactive activities including a “rubber duck factory” inspired by Eric Carle’s picture book 10 Little Rubber Ducks, where kids can create their own little ducks. Other activities include learning the fabulous colors and animals from Brown Bear, Brown Bear, What Do You See?, discovering the animal sounds featured in Polar Bear, Polar Bear, What Do You Hear?, and storytime in the Draw Me A Star and Little Cloud Reading Zone and rounded out with arts and crafts workshops. 

The brand licensing campaign for The World of Eric Carle is managed in China by licensing agent Guangzhou Art-land Holding Company, Ltd. through the brand’s worldwide agent, The Joester Loria Group.