Faber-Castell® USA Announces Partnership With The World of Eric Carle

The World of Eric Carle has partnered with Faber-Castell® USA’s Creativity for Kids® brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The brand licensing partnership was brokered by The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle.

The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extend this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities.

The highly anticipated collection combines Creativity for Kids’ exceptional quality and “everything you need” crafting approach with Eric Carle’s beloved story and whimsical illustrations, giving young children thrilling inspiration for creative self-expression. The craft kits feature a variety of themes and activities including garden inspired crafts, a puppet making kit, a felt art activity and a decorate your own book tote craft, among others. 

The new World of Eric Carle craft kits from Faber-Castell® USA range in price from $16.99 to $19.99 and are available from https://www.fabercastell.com. 

JLG’s Valentine’s Day Gift Guide

With Valentine’s Day coming up, we’re highlighting some of our favorite gift ideas from our clients. 

The little ones in your life will love any of these gifts from The World of Eric Carle.

• Love From The Very Hungry Caterpillar is a sweet book celebrating love that features the iconic caterpillar and other classic Eric Carle characters. Available from Amazon.

• The Love From The Very Hungry Caterpillar Magna-Tiles Structures Interactive Story Time set features imagery from the book on a set of 16 tiles. Available from Maisonette.

• The Tubby Todd x World of Eric Carle Valentine Gift Set will make bath time even sweeter. The set includes Raspberry Black Currant Hair + Body Wash, Everyday Lotion and a Bath Bomb. Available from Tubby Todd.

For anyone with a sweet tooth, these Kellogg’s inspired treats will make delicious Valentine’s Day gifts.

• Kellogg's Valentine's Froot Loops Gummies are available in several varieties including individual packs and a special heart shaped box. Both available at Walmart. 

• These Rice Krispies marshmallow flavored candy bites also come in a heart shaped box, perfect for gift giving. Now available at Party City. 

For slightly spicier Valentine’s Day gift ideas, take a look at these ideas from Cheetos and Doritos.

• These Flamin’ Hot Cheetos slippers will keep your love warm and fuzzy this Valentine’s Day. Available from OddSox.

• For the beauty addict, the Flamin Hot Cheetos Cosmetic Brush Set will definitely spice up their beauty routine. 

• These Doritos boxer briefs will make a bold and adventurous Valentine’s Day gift. Available from OddSox. 

Miffy Celebrates Year of The Rabbit

The Lunar New Year kicked off earlier this week and since this year is the Year of the Rabbit, Miffy, the iconic Dutch bunny created by Dick Bruna, is celebrating the occasion with an exciting lineup of collaborations with brands including Mulberry, Tommy Hilfiger and The Woobles.

Building on British luxury brand Mulberry’s history of unexpected collaborations, the limited-edition Mulberry x Miffy capsule sees the beloved bunny curiously adventure across a playful series of bags and accessories. The minimal collection perfectly marries the bold color blocked world of Miffy with Mulberry’s contemporary take on British style. The collection is available online with worldwide shipping available and will be sold in Mulberry retail stores in select countries around the world.

In another fashion collaboration, Miffy recently teamed up with Tommy Hilfger for a capsule collection of 50 pieces of men’s, women’s, and kid’s sportswear and accessories. The Tommy x Miffy collaboration reimagines essential prep icons with a distinct ‘Miffy’ twist. The collection is available on tommy.com, at TOMMY HILFIGER stores worldwide and through select wholesale partners including Zalora, Selfridges, Galeries Lafayette and KaDeWe.

In a craftier collaboration, Miffy has also teamed with The Woobles, for a fun collection of beginner-friendly learn to crochet kits. The kits include supplies to help you make adorable Miffy themed crocheted creations, including prestarted yarn and step-by-step video instructions. The kits are available now on TheWoobles.com. To help support the launch, The Woobles created a fun series of TikTok videos.