Little Bot Baby Launches Special Edition Collection of Playmats with The World of Eric Carle

The World of Eric Carle is coming off the pages and into the playroom with its latest collaboration with Little Bot Baby. The new special edition collection includes three exclusive playmat designs inspired by the enchanting illustrations of Eric Carle and his iconic children's books. JLG brokered this collaboration on behalf of its client The World of Eric Carle. 

The three new designs complement Little Bot Baby's existing assortment of reversible, high-quality, non-toxic and premium playmats. Each playmat in the collection features a different World of Eric Carle inspired theme. The collaboration launched on February 15, 2023, on littlebot.ca and littlebotbaby.com, with each mat retailing for $219.99 CAD/$179.99USD. The new designs are also available at all major baby gear retailers in Canada, the USA, and Japan, including Indigo, Well.ca, Wayfair, Amazon, Buy Buy Baby US, Bed Bath & Beyond, Target, Maisonette, West Coast Kids, Snuggle Bugz, Hudson’s Bay, Walmart, Rebel Stork, Yahoo Japan Shopping, and more.

Little Bot Baby, known and loved by parents in Canada, the USA and Japan, prides itself on creating clean, modern and minimalist playmats that parents love. Bringing that same aesthetic direction to the World of Eric Carle, the new collection honors Carle’s gorgeous and well-loved artwork in a thoughtful, minimalist and adorable way. 

Faber-Castell® USA Announces Partnership With The World of Eric Carle

The World of Eric Carle has partnered with Faber-Castell® USA’s Creativity for Kids® brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The brand licensing partnership was brokered by The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle.

The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extend this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities.

The highly anticipated collection combines Creativity for Kids’ exceptional quality and “everything you need” crafting approach with Eric Carle’s beloved story and whimsical illustrations, giving young children thrilling inspiration for creative self-expression. The craft kits feature a variety of themes and activities including garden inspired crafts, a puppet making kit, a felt art activity and a decorate your own book tote craft, among others. 

The new World of Eric Carle craft kits from Faber-Castell® USA range in price from $16.99 to $19.99 and are available from https://www.fabercastell.com. 

JLG’s Valentine’s Day Gift Guide

With Valentine’s Day coming up, we’re highlighting some of our favorite gift ideas from our clients. 

The little ones in your life will love any of these gifts from The World of Eric Carle.

• Love From The Very Hungry Caterpillar is a sweet book celebrating love that features the iconic caterpillar and other classic Eric Carle characters. Available from Amazon.

• The Love From The Very Hungry Caterpillar Magna-Tiles Structures Interactive Story Time set features imagery from the book on a set of 16 tiles. Available from Maisonette.

• The Tubby Todd x World of Eric Carle Valentine Gift Set will make bath time even sweeter. The set includes Raspberry Black Currant Hair + Body Wash, Everyday Lotion and a Bath Bomb. Available from Tubby Todd.

For anyone with a sweet tooth, these Kellogg’s inspired treats will make delicious Valentine’s Day gifts.

• Kellogg's Valentine's Froot Loops Gummies are available in several varieties including individual packs and a special heart shaped box. Both available at Walmart. 

• These Rice Krispies marshmallow flavored candy bites also come in a heart shaped box, perfect for gift giving. Now available at Party City. 

For slightly spicier Valentine’s Day gift ideas, take a look at these ideas from Cheetos and Doritos.

• These Flamin’ Hot Cheetos slippers will keep your love warm and fuzzy this Valentine’s Day. Available from OddSox.

• For the beauty addict, the Flamin Hot Cheetos Cosmetic Brush Set will definitely spice up their beauty routine. 

• These Doritos boxer briefs will make a bold and adventurous Valentine’s Day gift. Available from OddSox.