Nail Art Is About To Get Dangerously Cheesy® As Cheetos® And Dipwell Partner To Launch A Line Of Limited-Edition Dip Powder Nail Kits And Accessories

Marrying a love for snacks and nails, Cheetos and DipWell have teamed up to bring Cheetle®-dusted fingers – one of the hallmarks of enjoying Cheetos snacks – to the world of dip nails. The collection of nail products is influenced by Cheetos’ daring flavors, offering users an extra bold mani/pedi experience.

The Cheetos x DipWell partnership launched on DipWell's official website www.dipwell.co on National Cheetos Day, March 5th. The collection includes two all-inclusive, easy-to-use, and professional-grade dip powder nail kits: The Snack Size Kit and The Party Size Kit. Additionally, all nail accessories and additional dip powder colors and textures will be available for individual purchase outside of the pre-set kits. To help promote the collaboration, DipWell will sponsor several giveaways on social media to gift Cheetos x DipWell kits to a few lucky winners.

The collaboration was brokered by The Joester Loria Group, the brand licensing agency for the Frito-Lay North America snack brands.

Little Bot Baby Launches Special Edition Collection of Playmats with The World of Eric Carle

The World of Eric Carle is coming off the pages and into the playroom with its latest collaboration with Little Bot Baby. The new special edition collection includes three exclusive playmat designs inspired by the enchanting illustrations of Eric Carle and his iconic children's books. JLG brokered this collaboration on behalf of its client The World of Eric Carle. 

The three new designs complement Little Bot Baby's existing assortment of reversible, high-quality, non-toxic and premium playmats. Each playmat in the collection features a different World of Eric Carle inspired theme. The collaboration launched on February 15, 2023, on littlebot.ca and littlebotbaby.com, with each mat retailing for $219.99 CAD/$179.99USD. The new designs are also available at all major baby gear retailers in Canada, the USA, and Japan, including Indigo, Well.ca, Wayfair, Amazon, Buy Buy Baby US, Bed Bath & Beyond, Target, Maisonette, West Coast Kids, Snuggle Bugz, Hudson’s Bay, Walmart, Rebel Stork, Yahoo Japan Shopping, and more.

Little Bot Baby, known and loved by parents in Canada, the USA and Japan, prides itself on creating clean, modern and minimalist playmats that parents love. Bringing that same aesthetic direction to the World of Eric Carle, the new collection honors Carle’s gorgeous and well-loved artwork in a thoughtful, minimalist and adorable way. 

Faber-Castell® USA Announces Partnership With The World of Eric Carle

The World of Eric Carle has partnered with Faber-Castell® USA’s Creativity for Kids® brand, to create a series of children’s craft kits featuring Eric Carle’s timeless story The Very Hungry Caterpillar, set to launch this Spring 2023. The brand licensing partnership was brokered by The Joester Loria Group, exclusive global brand licensing agent for The World of Eric Carle.

The Very Hungry Caterpillar Craft Kits from the Creativity for Kids line extend this classic children’s story beyond the book to a variety of thoughtfully chosen and inspiring craft and play activities.

The highly anticipated collection combines Creativity for Kids’ exceptional quality and “everything you need” crafting approach with Eric Carle’s beloved story and whimsical illustrations, giving young children thrilling inspiration for creative self-expression. The craft kits feature a variety of themes and activities including garden inspired crafts, a puppet making kit, a felt art activity and a decorate your own book tote craft, among others. 

The new World of Eric Carle craft kits from Faber-Castell® USA range in price from $16.99 to $19.99 and are available from https://www.fabercastell.com.