Snap! Crackle! Pop!® New Kellogg’s® Rice Krispies® Candy Bars Coming This Spring

Kellogg’s is teaming up with Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars to the candy aisle this spring. JLG brokered this exciting new brand licensing partnership on behalf of Kellogg’s.  

The new Kellogg’s® Rice Krispies® candy bars will come in two different varieties: a marshmallow flavor as well as a strawberry flavor. The single-serve candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores nationwide, as well as online at FrankfordCandy.com and Amazon.

This will be Frankford Candy’s first licensed Kellogg’s® product that will be available year-round. The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies® Milk Chocolate Rabbit and Rice Krispies® Milk Chocolate Eggs. An expanded line-up of Kellogg’s® Rice Krispies® Easter candy was also available this year.

The World of Eric Carle Celebrates The Very Hungry Caterpillar Day With Partnerships and Events

As the brand licensing agency for The World of Eric Carle, JLG recently helped the brand celebrate another Very Hungry Caterpillar Day on the first day of spring, March 20th. To mark the occasion, JLG lined up an exciting roster of events, partnerships, and marketing campaigns. 

Retail initiatives included an Amazon search campaign driving traffic to a dedicated brand page, featured in-store displays and signage at Barnes & Noble, in-store events and activities at Mastermind, and a flash sale hosted on Zulily.com. 

VHC Day was also supported with PR and social media campaigns targeting millions of consumers through influencer outreach, a special gift box for the brand’s ambassador program, advertising on Facebook and Instagram and social media giveaways. 

Engaging events for children and parents alike were also part of the celebration. The Very Hungry Caterpillar Show is continuing its tour across the country, while The Eric Carle Museum is hosting a full day of activities on March 26th. 

Several brand licensing partners also got in on the Very Hungry Caterpillar Day festivities with digital and social media promotions. Participating partners included Touch Press with app updates and featured placement on the Amazon, Google Play stores, and Apple stores to drive downloads. Additionally, Out of Print and See Kai Run teamed up for a social media giveaway, while Creativity for Kids hosted a YouTube live stream unboxing and crafting event. 

Nail Art Is About To Get Dangerously Cheesy® As Cheetos® And Dipwell Partner To Launch A Line Of Limited-Edition Dip Powder Nail Kits And Accessories

Marrying a love for snacks and nails, Cheetos and DipWell have teamed up to bring Cheetle®-dusted fingers – one of the hallmarks of enjoying Cheetos snacks – to the world of dip nails. The collection of nail products is influenced by Cheetos’ daring flavors, offering users an extra bold mani/pedi experience.

The Cheetos x DipWell partnership launched on DipWell's official website www.dipwell.co on National Cheetos Day, March 5th. The collection includes two all-inclusive, easy-to-use, and professional-grade dip powder nail kits: The Snack Size Kit and The Party Size Kit. Additionally, all nail accessories and additional dip powder colors and textures will be available for individual purchase outside of the pre-set kits. To help promote the collaboration, DipWell will sponsor several giveaways on social media to gift Cheetos x DipWell kits to a few lucky winners.

The collaboration was brokered by The Joester Loria Group, the brand licensing agency for the Frito-Lay North America snack brands.