Kellogg’s and Peter Alexander Serve Up Another Sleepwear Collaboration

Kellogg’s and Australia's beloved sleepwear brand, Peter Alexander, have joined forces for their second collaboration: an exciting and nostalgia-filled limited-edition Breakfast Club sleepwear collection. This brand licensing partnership was brokered by The Joester Loria Group on behalf of Kellogg’s.  

The new sleepwear line for men, women and kids celebrates the joy of breakfast and the iconic Kellogg’s characters that have captured hearts for decades. The collection debuted on September 4th and is exclusively available at Peter Alexander stores and e-store in Australia and New Zealand. To help amplify the launch, Peter Alexander stores will feature the collaboration prominently with in-store displays. License Global also shared the news of Kellogg’s latest brand extension.

Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration

Follow your nose to this summer’s latest beauty collab – Froot Loops x Nails.INC. Earlier this month, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year. 

Each of the seven colorful neon shades in the collection of polishes dries down to a sweet and fruity scent! The shades are formulated with Nails.INC’s longwear formula and patented wide hugging brush for flawless application. Whether it’s morning, noon or night, it’s always a good time for a Froot Loops mani! The collection made its debut on Nails.INC.com on August 1.

Froot Loops® and goodr Loop Into Nostalgia with a Froot Loops® Themed Collection of Athletic Sunglasses

Froot Loops has partnered with goodr—the popular eyewear brand known for polarized, no slip eyewear for $25 - as part of Froot Loops’ 60th anniversary.  The limited-edition eyewear collection designed for fans of the iconic Froot Loops® breakfast cereal dropped a colorful and fruity collection that features three different styles: Follow Your Nose, to the Spooniverse; Feathery, Frooty Focals; and A Faceful of Froot Loops.

goodr is widely-known for its expansive range of sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Ffordability. And what’s more fun than fruity rainbow-colored breakfast cereal? All styles from the Froot Loops® collection retail for $30 a pair and can be purchased on goodr.com. 

JLG brokered this brand licensing partnership on behalf of our client Kellogg’s as part of the year long celebration of Froot Loops’ 60th anniversary.