The World of Eric Carle Celebrates The Very Hungry Caterpillar Day

The Very Hungry Caterpillar Day is celebrated every year on the first day of Spring to honor Eric Carle’s timeless classic. As the global brand licensing agency for The World of Eric Carle, the consumer products and experiential brand based on Carle’s works, JLG worked with our partners and licensees to help celebrate the occasion on March 19 this year.

Some of this year’s brand partnerships include: 

• Following up on their popular Very Hungry Caterpillar beanie, Love Your Melon released a Brown Bear inspired beanie on March 20th. 

• LouLou Lollipop debuted a new World of Wonder collection of World of Eric Carle inspired tableware and silicone teethers on March 21st. 

• Sleepy Sloth recently launched a new collection of kids and adults pajamas as well as bedding. 

• MGA introduced a Little Tikes World of Eric Carle Story Dream Machine. Little caterpillars can watch, listen and read along to Eric Carle’s stories while they shine bright on the wall. Available at Walmart and Amazon.

LeSportsac Celebrates 50 Years with a heartfelt tribute to Dick Bruna’s Timeless Miffy Character

LeSportsac is honoring its 50-year legacy of fashion-forward collaborations with its third collaboration with a Dick Bruna’s Miffy.  The Miffy x LeSportsac Spring 2024 collection seamlessly blends the enchanting world of Bruna’s iconic bunny, Miffy,  with LeSportsac's contemporary style. The new range of accessories featuring  a variety of nostalgic Miffy-inspired prints on an assortment of LeSportsac’s signature nylon accessories highlights LeSportsac’s legacy of innovation and its tradition of fusing fashion with iconic characters. The whimsical range is available online at www.lesportsac.com as well as at select LeSportsac boutiques globally.The Joester Loria Group brokered this collaboration as the North American licensing agent for Mercis’ Miffy & Friends brand.

The Joester Loria Group Celebrates 25 Years of Licensing Excellence

The Joester Loria Group is proudly marking its 25th anniversary, celebrating a quarter-century of delivering award-winning licensing programs, brand extensions and strategic partnerships for some of the world’s most renowned and coveted brands.

Founded in 1999 by Licensing International Hall of Fame honorees Debra Joester and Joanne Loria, The Joester Loria Group (JLG) has been at the forefront of the licensing industry for 25 years. This milestone is a testament to the agency's commitment to excellence, creativity, and unwavering dedication to delivering success for a diverse roster of clients. Over the past 2 decades, JLG has earned recognition for its strategic brand extensions, identifying emerging trends and pioneering buzz-building collaborations.

In its first decade, JLG won recognition for orchestrating the return of Care Bears, appealing to the mothers who grew up with Care Bears and a new generation of fans. With a strategy that delivered distinct, curated programs for infants, toddlers and teens, Care Bears became a top selling brand worldwide. The agency also garnered recognition for reinventing automotive licensing with a groundbreaking global lifestyle strategy for the Jeep brand, driving billions of dollars in sales with luggage, strollers, bikes, apparel and 650 Jeep dedicated stores on 3 continents. JLG continues its innovative work in the automotive sector representing Toyota Motors North America’s Toyota and Lexus brands.

Food and beverage brands have been a centerpiece of JLG’s portfolio since 2004, when PepsiCo retained the agency. Over the next decade, JLG expanded that roster to include Frito Lay, WK Kellogg Co, Kellanova, Modelo, Corona and Pacifico Beers, Chiquita and McDonald’s, developing highly successful brand extensions and programs designed to enhance consumer engagement and brand affinity.

JLG’s literary licensing division covers celebrated brands such as The World of Eric Carle, Miffy and Dav Pilkey’s publishing franchise, including Dog Man and its licensing program for Dog Man extends to the DreamWorks/Universal feature film release in January 2025. The agency’s work continues to elevate Eric Carle’s legacy with award-winning products, promotional partnerships, and experiential brand extensions. Similarly, the agency’s work with Mercis has established Miffy as a Gen Z favorite in North America.

“As we celebrate our 25th anniversary, we reflect on the remarkable journey that has brought us to this milestone. We are proud of our long-term relationships with clients, retailers, and manufacturers and the strategic approach that ensures consumer engagement with our clients’ brands in unique and authentic ways. On a personal level, I am incredibly proud of the entire JLG team, their professionalism and ability to deliver exceptional results,” said Debra Joester, President & CEO of The Joester Loria Group.

Looking ahead, JLG is excited about the future. The agency remains committed to innovation and excellence, with a keen eye on cultural change and the dynamic, evolving marketplace.