Little Tikes® Story Dream Machine™ Announces Exciting New Collaborations with First-Class Storytellers Including The World of Eric Carle

The World of Eric Carle is teaming up with The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), to take story time to new heights with Little Tikes® Story Dream Machine™. The portable story projector that’s redefining bedtime for the whole family is bringing Eric Carle’s beloved classics to life through an all-new brand licensing partnership, brokered by JLG on the behalf of The World of Eric Carle. 

Little Tikes’ new story collections from the World of Eric Carle bring a sense of interaction to the “very” books, including global bestseller The Very Hungry Caterpillar. The Story Dream Machine invites kids and families on a journey together to accompany different critters and creatures as they learn important life lessons. Little ones will delight in the rhymes, repetitions, and alliterations while counting along and feeling comforted by Carle’s beautiful, collage-style illustrations. 

The Story Dream Machine supports early literacy and introduces screen-free playtime to the newest generation of kids ages three and older. The viral TikTok sensation allows children to watch, listen, and read along to their favorite stories, and even doubles as a nightlight and sound machine. All collections include three story cartridges and one exclusive, interactive character topper that unlocks more light and sound effects when set to night light mode. The Story Dream Machine and the new Eric Carle story collections are available now at Amazon, Walmart, and ShopMGA. This new collaboration was featured by aNb Media, Toybook and The Toy Insider. 

Frosted Flakes and GoodR Debut a Grr-r-reat New Collaboration

In a brand licensing deal brokered by The Joester Loria Group, Frosted Flakes, the beloved breakfast cereal known for its crunchy sweetness and iconic mascot Tony the Tiger, recently teamed up with GoodR sunglasses to bring even more flair and fun to your mornings. GoodR, known for its expansive range of sunglasses designed with the four Fs in mind- Fun, Fashion, Function, and 'Ffordability in mind, brings a distinctive flair to this partnership.

The sweet limited-edition Tony the Tiger™-patterned sunnies came with Kellogg’s Frosted Flakes® cereal box custom packaging, complete with a charming blue spoon. The sunglasses retailed for $30 and sold out within hours of their release.

The World of Eric Carle Celebrates The Very Hungry Caterpillar Day

The Very Hungry Caterpillar Day is celebrated every year on the first day of Spring to honor Eric Carle’s timeless classic. As the global brand licensing agency for The World of Eric Carle, the consumer products and experiential brand based on Carle’s works, JLG worked with our partners and licensees to help celebrate the occasion on March 19 this year.

Some of this year’s brand partnerships include: 

• Following up on their popular Very Hungry Caterpillar beanie, Love Your Melon released a Brown Bear inspired beanie on March 20th. 

• LouLou Lollipop debuted a new World of Wonder collection of World of Eric Carle inspired tableware and silicone teethers on March 21st. 

• Sleepy Sloth recently launched a new collection of kids and adults pajamas as well as bedding. 

• MGA introduced a Little Tikes World of Eric Carle Story Dream Machine. Little caterpillars can watch, listen and read along to Eric Carle’s stories while they shine bright on the wall. Available at Walmart and Amazon.