Corona Extra® and HEYDUDE Collaborate to Deliver a Footwear Collection Offering the Ultimate Blend of Comfort and Style

Slip-on and say “Ahh” with the Corona Extra x Hey Dude footwear collaboration brokered by The Joester Loria Group.  An extension of Corona’s La Vida Mas Fina campaign, this collaboration embraces the Corona Extra lifestyle and Hey Dude chill, and delivers on the fundamental truth that greater fulfillment and joy can be found everywhere including hanging at the beach or grilling with friends.

The HEYDUDE x Corona collection includes the classic Wally and Wendy silhouettes, which retail for $69.99 and HEYDUDE’s new court-style sneaker the Hudson, which retails for $84.99. This marks the first time the Hudson silhouette has been part of a collaboration assortment. Each style has unique Corona-inspired trimmings like sand-speckled midsoles, lime wedge lace ends, and navy and blue wave-like suede overlays. The full collection is now available online from HEYDUDE as well as select retailers. Additionally, Foot Locker and Champs will exclusively carry the navy Wally style. 

TikTok influencer, Leo Gonzalez, will lead the social media campaign calling Corona Extra and Hey Dude fans to enter a nationwide giveaway hosted by the on-demand delivery partner, Foogi. 150 lucky winners will be selected, with those based in Miami, New York, and Atlanta receiving their shoes a day before the collection is available. A Pinterest takeover, vibrant photography and video content  across social and digital media and in-store signage will promote the collection.

Miffy Brings Her Magic to Chicago with Kurimu Partnership

The Joester Loria Group is excited to announce Miffy’s collaboration with Chicago-based artisanal ice cream retailer Kurimu, bringing Miffy themed cones and cups to all Kurimu locations for a Miffy x Kurimu retail takeover.

From April 20th through October 31, Kurimu is transforming their stores into appreciation hubs for Miffy and her friends. All Kurimu locations are decked out with Miffy themed decor, ice cream decorations, and exclusive Miffy x Kurimu merchandise, including unique tote bags, t-shirts, and pins. The merchandise debuted on April 20th and is now available in all Kurimu stores throughout Chicagoland. Hundreds of Miffy lovers lined up outside Karimu’s popular locations in Lincoln Park and Schaumburg on April 20th & 21st for an opportunity to meet Miffy. 

Created by award-winning Dutch illustrator Dick Bruna, Miffy has delighted audiences worldwide for more than 68 years, evolving from a children’s book series with over 85 million books sold in 50 languages, to a globally beloved character and fashion icon.   

PRINGLES® AND CROCS™ COMBINE FASHION AND FLAVOR WITH A GLOBAL COLLECTION

THE COLLABORATION FEATURES A ONE-OF-A-KIND CRUSH BOOT, FIRST-EVER CROCS-INSPIRED CRISPS AND MORE DELICIOUS DESIGNS 

Pringles has partnered with Crocs, the leader in innovative casual footwear, for a flavorful and stylish collaboration of Pringles x Crocs footwear. The exciting range features three limited-edition Pringles-inspired Crocs designs and a collection of playful Pringles-themed Jibbitz™ charms, alongside a new Pringles flavor inspired by the collaboration. The Joester Loria Group brokered the licensing partnership on behalf of Pringles. 

The collection includes the Pringles® x Crocs™ Classic Crush Boot, complete with a holster for a Pringles can. Early U.S. purchasers of the boots will get to enjoy the exclusive Croc-Tail Party flavor—a limited edition treat. The  Pringles® x Crocs™ Classic Clogs, with straps inspired by Mr. P’s mustache, available in four colors representing different Pringles flavors, and the retro-inspired Pringles® x Crocs™ Classic Slides round out the collection. Pringles® x Crocs™ creatively merges food and fashion, offering fans of both brands something truly unique.

Shoe lovers and snackers around the world can now purchase the limited-edition Pringles® x Crocs™ collection at Crocs.shoes/PringlesCrocs starting at $20.00+. The exclusive Pringles x Crocs collaboration will be available globally with the Pringles Croc-Tail Party flavor available exclusively in the U.S., all while supplies last. Stay tuned on Pringles and Crocs’ social channels to learn more about the flavorful footwear drops.