Hydro Flask Partners with The World of Eric Carle for a Limited-Edition Collection Celebrating Creativity and Play

Hydro Flask has teamed up with The World of Eric Carle on a limited-edition collection inspired by The Very Hungry Caterpillar, infusing hydration with imagination and nostalgic charm. The collaboration, brokered by The Joester Loria Group, celebrates the joy of storytelling through colorful design and thoughtful details that bring Eric Carle’s timeless art to life.

The collection includes three products: a 12 oz Kids Bottle, a 12 oz Kids Tumbler, and a Bottle + Tumbler Bundle, available in two cheerful colorways: Hungry Caterpillar and Fruit Snacks. Designed for kids but crafted with Hydro Flask’s signature durability, each piece features double-wall vacuum insulation, stainless steel construction, and a leak-resistant, kid-friendly lid for mess-free hydration.

The collaboration launched on October 22 exclusively on HydroFlask.com and will roll out to Whole Foods Market stores nationwide mid-November, followed by availability through Amazon, specialty, sporting goods, outdoor, and department stores. This partnership reflects the continued success of licensing collaborations that connect beloved storybook characters with leading lifestyle brands, creating products that resonate across generations.

The Joester Loria Group Named Exclusive Licensing Agency for Post Consumer Brands

The Joester Loria Group is excited to announce it has been appointed as the exclusive brand licensing agency for Post Consumer Brands™. Under this new partnership, JLG will represent Post’s celebrated pet and cereal brands, including 9Lives™, Kibbles ’n Bits™, and Honey Bunch of Oats™

With a proven track record of building and expanding global licensing programs, JLG will work closely with Post Consumer Brands to extend these brands into new product categories and lifestyle opportunities, further connecting with consumers who love and trust the Post portfolio.

This partnership highlights Post Consumer Brands’ commitment to innovation, consumer engagement, and market leadership. Working closely with JLG, the company will develop strategic licensing initiatives and introduce new branded products that extend beyond traditional grocery aisles. From expanded offerings in key grocery departments to specialty pet retailers, the collaboration will bring fresh, relevant products and experiences to market—strengthening the connection between consumers and some of the most trusted names in pet and cereal.

Miffy Expands into Fashion-Forward Knitwear and Apparel with ATACZ and Steady Hands

Miffy, the beloved Dutch bunny who has charmed generations, continues to expand her influence in fashion with two exciting new collaborations. Miffy is partnering with sustainable brand ATACZ and independent label Steady Hands on two launches that highlight Miffy’s ability to blend timeless charm with modern design. Both partnerships were brokered by The Joester Loria Group as Miffy’s North American brand licensing agency.

The partnership with ATACZ marks the brand’s first-ever collaboration, highlighting Miffy’s appeal across audiences and markets. Known for its innovative, eco-friendly knitwear and accessories crafted from recycled PET bottles, ATACZ has introduced a Miffy collection that includes twist bags, baguette bags, tote bags, and more. The playful yet minimalist line reflects ATACZ’s commitment to sustainability and creativity. The collection is priced from $25–$278 and is available online at atacz.com and in the brand’s first physical store at Richmond Centre, Vancouver.

With Steady Hands, Miffy steps into vintage-inspired streetwear. This collaboration features sweaters, cardigans, hoodies, and tees that bring together retro aesthetics with Miffy’s enduring simplicity and nostalgia. Designed to celebrate both fandom and fashion, the collection is priced between $32–$69 and is available online at steady-hands.com.

Both of these launches showcase Miffy’s continued growth as a cultural style icon while reinforcing her connection to sustainability, creativity, and timeless design.  Total Licensing covered the news of these exciting new brand extensions.