HUF and Toyota Come Together for Trailhunter-Inspired Collaboration

HUF and Toyota have teamed up once again for the launch of the HUF x Toyota Trailhunter collection, a collaboration inspired by Toyota’s newest off-grid ready trim. Introduced in 2024, the Trailhunter trim level brings together rugged capability, off-grid technology, and the iconic design language of two of Toyota’s most beloved models: the Tacoma and the 4Runner. The new capsule celebrates that adventurous spirit, translating the Trailhunter’s durability and heritage into a fashion-forward collection from HUF.

This fourth collaboration between HUF and Toyota explores the brand’s deep history while highlighting the Trailhunter’s signature aesthetic. The collection features engineered patterns, rustic earth tones, and premium details across apparel and accessories. Key pieces include the Toyota Trailhunter Jacket, the Topography High Pile Jacket, archival graphic tees, an Overland hoodie, and co-branded outdoor essentials, all designed to reflect the unmistakable look and feel of Toyota’s off-road DNA.

To tell the story behind the collection, HUF tapped into its skate community and partnered with The Watson family for a road-trip campaign filmed in the mountains of California. The campaign follows the family as they leave the energy of Los Angeles behind and reconnect with nature, traveling in a 2025 Toyota Trailhunter wrapped in custom HUF branding.

The HUF x Toyota Trailhunter collection launches November 26 on hufworldwide.com. This collaboration was proudly brokered by The Joester Loria Group, Toyota’s licensing agency, and reflects the continued growth of Toyota’s lifestyle licensing program. 

SNAX-Sational Brands Unveils Chiquita Plantain Chips

SNAX-Sational Brands and Chiquita, the world’s most recognized banana brand, are excited to unveil Chiquita Plantain Chips, an exciting addition to the snack aisle that brings the authentic taste of Ecuador straight to your pantry. The Joester Loria Group helped bring this partnership to life as Chiquita’s global brand licensing agency. 

SNAX-Sational’s new Chiquita Plantain Chips go from harvest at the farm to bag in just 24 hours, locking in exceptional freshness, crunch, and flavor. Each batch starts with hand-selected plantains, ensuring the premium quality and consistency synonymous with the Chiquita name.

The chips will be available in five crave-worthy flavors: Chile Limón, Garlic, Scoops with Sea Salt, Original, and Sweet. Each variety is made with only three to four simple, recognizable ingredients. Naturally gluten-free and vegan-friendly, each 8oz bag (MSRP $4.99) offers a clean-label snacking experience that is both satisfying and wholesome.

Plantain chips continue to grow as one of the most dynamic categories in the snack industry. They combine global flavor appeal, better-for-you snacking, and shareable dip-ready formats. Chiquita Plantain Chips bring consumers a fresh, elevated take to this staple.

Consumers can find Chiquita Plantain Chips at leading national and regional supermarket chains across the U.S. and online beginning January 2026. For more information, visit www.ChiquitaSnacks.com.

Toyota Land Cruiser x Pull & Bear Collection Launches Worldwide

Toyota’s legendary Land Cruiser is stepping into the global fashion spotlight with a new 14-piece capsule collection created in collaboration with Pull & Bear. Launching online and in stores worldwide on November 17, the collection features apparel and accessories that reflect Land Cruiser’s adventurous spirit and more than 70 years of design heritage.

Developed by Pull & Bear, the line includes t-shirts, sweatshirts, outerwear, bags, and caps, blending Toyota’s craftsmanship with the retailer’s youthful, street-inspired aesthetic. This marks the first global introduction of Land Cruiser licensed merchandise at retail, expanding the brand’s reach well beyond automotive enthusiasts.

The licensing deal was brokered by The Joester Loria Group, Toyota’s licensing agency, as part of a broader strategy to grow Toyota’s lifestyle presence worldwide. Additional international expansions for Toyota’s licensed program are already planned for 2026.

Available across Pull & Bear’s extensive global network, the retailer operates in more than 70 markets across Europe, the Middle East, Asia, and Latin America. The Land Cruiser x Pull & Bear collection represents a major milestone in Toyota’s lifestyle licensing efforts, bringing the iconic brand into contemporary fashion and connecting with new audiences around the world.