JLG’s client Corona is highlighting its brand DNA with its first-ever, limited-edition can design for Corona Extra. The new “Summer Beach” can launched in early May and will be available throughout the summer, while supplies last. The new design is part of a marketing campaign targeting a millennial demographic.
This limited-edition design follows a successful can redesign in 2015, which helped Corona double its can sales. The limited edition cans will be supported with a new “Summer Vibes” TV spot in the US market, a dedicated social media campaign, marketing partnerships with music-streaming service Spotify, point-of-sale activities as well as managed bar nights.
As the brand licensing agency for Constellation Brands’ beer portfolio, The Joester Loria Group is extending Corona’s “Summer Vibes” campaign with a new thermoelectric cooler featuring the limited-edition artwork in partnership with licensee Koolatron.
Corona Extra’s new can design has been featured by Chilled, The Drinks Report, and Grocery Headquarters.