The Joester Loria Group has brokered a new brand licensing deal for their client, The World of Eric Carle, to expand on their current program with arts and crafts and puzzles from Leap Year Publishing, LLC and its newest division, The Jigsaw Puzzle Factory for the U.S. and Canada.
Leap Year will create an extensive line of arts and crafts and puzzles utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the colorful themes of the World of Eric Carle and emphasize Carle’s distinctive collage art. Leap Year Publishing provides a wide range of children’s products to many major North American retailers. Located in the Boston area, Leap Year recently celebrated its 20th year in business with the launch of The Jigsaw Puzzle Factory Division.
The initial collection for the World of Eric Carle will include puzzles in wood, foam, and chip-board, which will launch at Toy Fair 2018 (Booth #175). The arts and crafts line consisting of crayons, paint sets, bubbles, doodle pads and construction paper, will be introduced for Fall 2018.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 144 million books sold, the brand has been a staple in schools, libraries and homes around the world for over three generations. The global consumer products program has experienced exceptional growth in over 45,000 doors in better retail channels in 15+ countries.
With over 150 licensees and promotional partners the brand extends into all major categories including: toys, games, apparel, accessories, home décor, social expressions, stationery, gift, feeding, classroom supplies and mobile apps. The Very Hungry Caterpillar, one of the top selling children’s books of all time which has been translated into 60 languages and has sold over 45 million copies since its publication in 1969.
The World of Eric Carle’s new brand extension was covered by License! Global and aNb Media.