• Home
  • about
  • clients
  • work
  • Collaborations
  • Team
  • awards
  • News
  • Contact
Joester Loria Group
  • Home
  • about
  • clients
  • work
  • Collaborations
  • Team
  • awards
  • News
  • Contact

JLG at Toy Fair 2018

Basic Fun.JPG
FUNKO.jpg
Infinity Group.jpg
Insect Lore 2.JPG
Kids Preferred 2.JPG
Kids Preferred.JPG
Maxx Marketing 2.jpg
Maxx Marketing.jpg
Zing.JPG

From February 17-20, thousands of toy industry professionals gathered at the Jacob K. Javits Center in New York City for Toy Fair 2018. The event space spanned the equivalent of seven football fields, all filled with the latest toys and games. Several JLG clients and their brand licensing partners highlighted their latest products at the show.

The World of Eric Carle was present at the show through several licensees who displayed new brand extensions including a new bamboo feeding line from Kids Preferred and Insect Lore’s first World of Eric Carle collection. The World of Eric Carle-inspired products were also shown by Phoenix, University Games, Mudpuppy, Infinity Group, Wonderforge, Phidal and Leap Year.

Meanwhile Kellogg’s branded products from Maxx Marketing and Funko were also on display at the show and Stikbots also had a presence through their licensor Zing and partner Basic Fun, who showcased new Stikbot concepts.  

tags: Toy Fair, The World of Eric Carle, Kellogg's, Stikbot
Thursday 03.01.18
Posted by Melissa Pastore
Comments: 1
Newer / Older

Licensing programs engineered by the Joester Loria Group do more than just increase brand awareness.
Our marketing know-how, retail expertise and creative excellence significantly impacts consumer engagement and help brands grow!
Joester Loria Group  | 30 Irving Place, 10th Floor.  New York, NY 10003  |  212.683.5150  |  info@tjlgroup.com