The Joester Loria Group Partners The World of Eric Carle with Kohl’s Cares

The Eric Carle Kohl’s Cares Spring 2022 Collection, featuring 5 iconic Eric Carle books and coordinating plush has launched at more than 1,100 stores nationwide and on Kohls.com, The plush is manufactured by Yottoy Productions under a license agreement brokered by The Joester Loria Group.  

One hundred percent of Kohl’s net profits from Kohl’s Cares collections are donated to organizations that improve the health and wellness of children and families nationwide. To date, Kohl’s Cares products have raised more than $385 million nationwide and helped countless kids and families.  

Each Eric Carle book and plush priced are priced at just $5 and the collection includes:

• The Very Hungry Caterpillar with a coordinating caterpillar plush

• Brown Bear, Brown Bear, What Do You See?  with coordinating bear plush

• Do You Want To Be My Friend? with coordinating elephant plush

• Polar Bear, Polar, What Do You Hear? with coordinating polar bear plush

• From Head to Toe with coordinating gorilla plush

This is the World of Eric Carle’s fourth time partnering with Kohl’s for the Kohl’s Cares program.

Kellogg’s Tony The Tiger Celebrates Year of the Tiger With New American Eagle Outfitters Collaboration

American Eagle Outfitters and Kellogg’s Tony the Tiger have teamed up to celebrate Year of the Tiger. The two brands have partnered on a 24-piece limited edition collection featuring graphics of the iconic mascot throughout the ages and includes AE’s signature denim styles, tees, hoodies and accessories, for both men and women. The American Eagle and Kellogg’s collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group.   

The collection is now available in American Eagle Outfitters stores and online in Asia, Middle East and Africa markets. Customers will also be able try on and shop looks at the Tony the Tiger pop up locations, where the universally known mascot will be displayed front and center and customization stations will be available for a personalized experience.  

JLG’s Top Stories of 2021

We’re continuing our countdown of our most read stories of 2021 this week. Here is a look at our top stories of the year featuring exciting collaborations, brand licensing deals and new client announcements. 

5. In June JLG helped Corona team up with premium skate brand Primitive. The collaboration included t-shirts, long sleeved shirts, hoodies, board shorts, wovens, skate decks and skate accessories. The line launched on June 4th at specialty retailers including Zumiez as well as on Primitiveskate.com.

4. In April, JLG client McDonald’s celebrated its partnership with the All American Games, an all-star event for high school basketball players, with a collaboration with adidas. 

To help celebrate this prestigious sporting event, McDonald’s, adidas, and New York based athletic designer Eric Emanuel partnered for an All American Games collaboration. The centerpiece of the capsule was an updated version of adidas’ Forum Hi sneakers, featuring a color scheme inspired by McDonald’s signature yellow and red color palette with navy blue accents throughout. Additionally, the three brands hosted a pop up store in SoHo in New York City to launch the partnership. 

3. In August, The World of Eric Carle partnered with Kiddy Art Museum to launch the "The Playful World of Eric Carle" themed pop-up mall event at The Bund Finance Center, in Shanghai, China. The event kicked off August 1st and ran through October 8th. The event brought some of Carle’s iconic books and characters to life through an immersive experience. The brand licensing campaign for The World of Eric Carle is managed in China by licensing company Guangzhou Art-land Holding Company, Ltd. through the worldwide agent, The Joester Loria Group. 

2. In February, The Joester Loria Group announced its representation of Ferrara Candy Company, the leading sweet snacking company and owner of more than 34 iconic brands including NERDS®, SweeTARTS®, Trolli® and Laffy Taffy®. JLG is focused on brand licensing opportunities in the lifestyle category including apparel, accessories, bath and beauty, home and gift as well as extending the unique flavors to new food formats including frozen novelties, beverages, baking, and desserts.

1. In April, we shared the news that Pacifico Beer and Lakai were teaming up to deliver the beer brand’s first footwear and apparel collaboration in a brand licensing deal brokered by The Joester Loria Group. The collection showcased both brands’ equity in action sports and leaned into Pacifico’s Baja California roots. The collaboration dropped in early August at specialty retailers and Lakai.com.