Nerds Partners With Dyla Brands To Expand Into Drink Mixes

Dyla Brands has partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. 

The Nerds drink mix variety pack includes three flavors – grape, strawberry and cherry, inspired by the iconic candy. This exciting new product is now available at Walmart in a 30-count variety pack as well as six-count packs and also will be sold at dollar and grocery retailers later this year.

As the brand licensing agency for Ferrara Candy Company, JLG brokered this new brand extension on behalf of Nerds.

Modelo Taps Ukonic for New Licensed Merch

Ukonic, a world-leading housewares and pop-culture merchandiser, recently announced a brand licensing partnership with Modelo Especial and Modelo Negra. The partnership will bring innovative Modelo-branded merchandise to the U.S. market, including mini-fridges, hard-side and soft-side coolers, grilling accessories as well as LED bar signs featuring the Modelo Especial and Modelo Negra brand, the #1 import beer brand in the U.S.. Merchandise will start hitting store shelves in 2023.

"It's an exciting opportunity to be working with Modelo,” says Martin Butler, CEO and founder of Ukonic. "Our experience bringing custom designed mini-fridges and coolers is a natural fit for one of the top beverage brands in America.”

"Our designers are excited to be tackling this new challenge” says Resh Sagoo, Vice President of Product Development at Ukonic. “The bold black and gold styling of Modelo Negra in particular has inspired striking designs out of our team.”

As the brand licensing agency for the Constellation Brands beer portfolio, The Joester Loria Group has extended the Modelo brand in new categories including apparel and footwear. Modelo’s latest brand extension was featured by License Global.

Pepsi Teams Up With ROMWE and SHEIN For Fashion Forward Capsule Collections

 Following a successful collaboration with ROMWE last spring, Pepsi continues its partnership with ROMWE and sister site Shein by delivering two additional capsule collections, through a brand licensing partnership brokered by The Joester Loria Group. Both collections showcase a wide variety of Pepsi generational logos, vintage advertisements, and iconography pulled from deep within the brand’s archives. 

Pepsi’s latest line with ROMWE made its debut on August 29th and is made up of best-in-class styles for the back-to-school season. The varsity inspired capsule includes hats, tank tops, tees, shorts, skirts, joggers, jewelry and accessories. Together Pepsi and ROMWE are acing the latest fall trends for the back to school season. Check out the capsule exclusively on ROMWE.com. 

 Additionally, Pepsi’s collaboration with Shein launched earlier in the summer on August 19th. The summer-ready collection includes hats, tank tops, tees, hoodies, shorts, skirts, overalls, dresses, coordinated sets, denim, joggers, jewelry, handbags, accessories, home décor and more. The Pepsi x Shein collection is available now, exclusively on Shein.com. 

ROMWE is a global e-retailer of ultra-trendy fast-fashion apparel and accessories at affordable prices, while SHEIN consistently ranks as one of the most popular shopping apps in the U.S. and around the world in more than 50+ other countries. Shein is also the most popular fashion website worldwide, beating out brands like Nike, Zara, H&M, and Macy's, among others. Shein's on-demand manufacturing technology connects suppliers to an agile supply chain, reducing inventory waste and enabling the delivery of an affordable variety of products to customers around the world. From their global offices, they distribute to customers in 150+ countries.