Miffy Gets Ready to Celebrate Year of the Rabbit

With 2023 right around the corner, the beloved bunny Miffy is gearing up to celebrate the Year of the Rabbit next year. The brand based on the iconic children’s book character created by Dutch artist Dick Bruna is teaming up with several partners to introduce a variety of new licensed products starting this fall through the first half of 2023. As the North American brand licensing agency for Miffy, JLG has lined up an exciting roster of licensees to help the brand celebrate this special milestone. 

Upcoming launches will include several new apparel and accessories partnerships, which recently kicked off with Hanna Andersson this fall. The collection includes dresses and leggings with as well as matching mommy and me pajama sets in a variety of colors. Prices range from $14.99-$46.80. 

Additionally, Just Peachy will release a new line of clothing and accessories for young adults in November. The fashion forward collection includes bags, sweatshirts, stickers, plush, with prices between $3-$40 and is available to preorder now. 

Following up on two successful collaborations, Ghostly International is partnering with Miffy on an apparel range that will include t-shirts, hoodies, accessories, hats, and more.  Kira Kids will also launch a new collaboration with Miffy during the holiday season, which will be available both online and at the Kira x Miffy store in Honolulu.

In other categories, popular “100-yen” shop Daiso is introducing a collection of stationery, novelty, health and beauty products next year. The line will feature Daiso’s signature dainty and pastel-inspired designs.

Finally, Woobles, a crochet kit company, will introduce three beginner-level crochet kits in late January. The kits will allow kids to create their own crochet versions of Miffy and her friends Melanie and Grunty. Each kit will come with video tutorials and matching accessories. 

Nerds Partners With Dyla Brands To Expand Into Drink Mixes

Dyla Brands has partnered with the fan favorite candy brand to create Nerds Powder Drink Mix. Available in a variety of delicious flavors, Nerds Powder Drink Mix is a fun way to add flavor to water on the go. 

The Nerds drink mix variety pack includes three flavors – grape, strawberry and cherry, inspired by the iconic candy. This exciting new product is now available at Walmart in a 30-count variety pack as well as six-count packs and also will be sold at dollar and grocery retailers later this year.

As the brand licensing agency for Ferrara Candy Company, JLG brokered this new brand extension on behalf of Nerds.

Modelo Taps Ukonic for New Licensed Merch

Ukonic, a world-leading housewares and pop-culture merchandiser, recently announced a brand licensing partnership with Modelo Especial and Modelo Negra. The partnership will bring innovative Modelo-branded merchandise to the U.S. market, including mini-fridges, hard-side and soft-side coolers, grilling accessories as well as LED bar signs featuring the Modelo Especial and Modelo Negra brand, the #1 import beer brand in the U.S.. Merchandise will start hitting store shelves in 2023.

"It's an exciting opportunity to be working with Modelo,” says Martin Butler, CEO and founder of Ukonic. "Our experience bringing custom designed mini-fridges and coolers is a natural fit for one of the top beverage brands in America.”

"Our designers are excited to be tackling this new challenge” says Resh Sagoo, Vice President of Product Development at Ukonic. “The bold black and gold styling of Modelo Negra in particular has inspired striking designs out of our team.”

As the brand licensing agency for the Constellation Brands beer portfolio, The Joester Loria Group has extended the Modelo brand in new categories including apparel and footwear. Modelo’s latest brand extension was featured by License Global.