Executive Promotions at The Joester Loria Group

The Joester Loria Group is excited to share our latest executive promotions as the agency continues to recognize key personnel and their contributions to the company. Both Katie Cosgrove, who joined JLG in 2004, and Jackie DeMaio, who joined the agency in 2005, have been promoted to Senior Licensing Director.

In her tenure with JLG, Jackie DeMaio has worked on the agency’s children and entertainment brands. For the past decade, Jackie has managed JLG’s literary and kids’ portfolio, spearheading the award-winning, global success of The World of Eric Carle and managing the North American strategy for Miffy.

For over a decade, Katie Cosgrove has led the agency’s collaboration and DTR initiatives, delivering buzz-building marketing partnerships for JLG’s client roster of world class CPG brands. Katie has managed the PepsiCo and Frito-Lay client portfolio for the past 4 years and is a senior member of the McDonald’s team.

Both Jackie and Katie serve on JLG’s Executive Committee.

"We are thrilled to elevate Jackie DeMaio and Katie Cosgrove and recognize their contribution to JLG,” says Debra Joester, President, JLG. “JLG is prioritizing expansion as we add leading global brands to our client portfolio and our exceptional senior team will drive the success of our clients.”

JLG Shares The Key To Successful Food and Beverage Collaborations

JLG recently partnered with Licensing International and their Young Professional Network to host an in-person event to share insights on successful brand licensing collaborations for food and beverage brands. Licensing International’s Young Professionals Network (YPN) is designed to help brand licensing professionals under 35 expand their skills and network through educational and social events. 

During the event James Slifer and Michael Almeida, Managing Directors for JLG, shared case studies about some of JLG’s most successful food and beverage collaborations including our work with our clients McDonald’s, PepsiCo, and Constellation Brands, among others. 

JLG Programs Nominated For Nine 2023 Licensing Excellence Awards

JLG’s work with several of our clients has been nominated for Licensing Excellence Awards across nine categories. Congratulations to our clients and partners on this exciting recognition! 

More details about the nominations are below. 

The World of Eric Carle is up for three awards for its partnerships with Bombas and Ella’s Kitchen along with a nomination for best brand. 

Kellogg’s is also a finalist in three categories with nominations for several collaborations including Frosted Flakes x Puma, Kellogg’s Froot Loops consumables as well as the brand’s NFT launch with Funko.  

McDonald’s collaboration with Snipes EU is a finalist in the Best Retailer: Corporate, Lifestyle, Fashion, Sports Category. 

Pacifico’s sustainable apparel line in collaboration with Quiksilver is a finalist in the Best Sustainability Initiative category. 

Aeropostle’s collection of Cheetos inspired apparel is nominated in the Best Retailer: Corporate, Lifestyle, Fashion, Sports category.

This year’s finalists were selected from more than 850 submissions. The winners will be announced at The Licensing Excellence Awards ceremony the night before Licensing Expo on June 12.