Miffy Rings in 2024 With Dumbgood

Miffy, the beloved bunny created by the renowned Dutch artist Dick Bruna, has charmed generations with her simplicity and heartwarming adventures.  Now a star among Gen Z fans who appreciate her joy, childhood nostalgia, and innocence, Miffy has partnered with pop culture inspired streetwear brand Dumbgood. 

The new collection combines Miffy’s positivity and adventurous nature with Dumbgood’s 90s-2000s nostalgia that appeals to Gen Z and Millennial streetwear customers. The line includes tees, hoodies, sweatshirts and sweatpants with prices ranging from $36 to $95. The new collection is available for Miffy fans  in the U.S. from Dumbgood.

This brand licensing partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ MIFFY & FRIENDS brand. License Global, Total Licensing, The Pop Insider  and Retail Times, among others recently featured this new Miffy brand extension. 

Miffy Partners with Daiso to Bring Her Globally Beloved Bunny Charm to US Stores

The Joester Loria Group, the leading global licensing agency, is excited to announce Miffy’s first partnership with Daiso, to bring the loveable Dutch bunny into the hands and hearts of Gen Z fans. Daiso, the renowned Japanese-inspired global retail chain offering a wide range of affordable and unique items, is launching a variety of Miffy products in their U.S. stores. Miffy will also meet with fans at the popular Daiso brick-and-mortar locations in Gardena, CA on January 6th and in Phoenix, AZ on January 7th. 

The collection will include adorable Miffy keychains, sticker sheets, air fresheners, calendars, scented pens, and pencil pouches. The line debuted on December 21st in all 90 Daiso stores throughout the US.

The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ MIFFY & FRIENDS brand.

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2. Froot Loops and Nails.INC Team Up For a Deliciously Colorful Collaboration - In August, iconic cereal brand Froot Loops and award-winning nail polish brand Nails.INC launched a super sweet nail polish range. JLG brokered this brand licensing partnership on behalf of Kellogg’s as part of the year-long celebration of Froot Loops’ 60th anniversary this year. 

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